We assess how well your current profiles and content are set up for discoverability:
- Keyword use in bios and captions.
- Hashtag strategy and content tagging.
- Engagement metrics compared to competitors.
SOCIAL SEARCH
Be discovered Where Conversations Begin
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The Future of Search Isn’t Just Google, It’s Social
Search behaviour has changed. People no longer just rely only on Google to find answers. Platforms like TikTok, Instagram, YouTube, and LinkedIn have become key tools for discovering products, services, and brands. In fact, almost 40% of Gen Z prefer TikTok or Instagram over Google for search.
If your brand isn’t visible on these platforms, you’re missing out on an audience actively looking for solutions. Social search is where modern discovery happens, and your strategy needs to adapt.
At Circulate, we specialise in Social Search Optimisation (SSO). This approach blends proven SEO principles with social platform algorithms to make sure your brand is not just present, but also searchable and discoverable where it matters most.
TECHNICAL SEO
Maximise the reach of your website in organic search through improved crawling and indexation.
CONTENT SEO
Persuasive copy that draws the reader in can make all the difference when it comes to generating conversions and sales.
CRO
We help you to increase your online conversion rate, through strategic conversion rate optimisation tactics to benefit all channels of your marketing.
Social search focuses on short-form videos, keyword-rich captions, and engagement metrics like likes and shares.
While Google rankings can take months to build, social search rewards brands that create relevant, trending, and interactive content quickly. We provide a complete strategy to improve your discoverability across social platforms, helping you connect with users when they’re actively searching for answers.
1. Social Search Audit
2. Profile Optimisation
Your profile should work as hard as your content. We make sure:
- Bios include relevant keywords and clear value propositions.
- Profile links are optimised for clicks and conversions.
- Branding is consistent across platforms.
3. Keyword & Hashtag Research
We identify:
- Trending keywords relevant to your niche.
- High-performing hashtags on TikTok, Instagram, and YouTube.
- Conversational queries for AI-integrated social search.
4. Content Strategy for Social Search
We plan content designed to rank in platform searches:
- Short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
- Captions are written for both engagement and search.
- Content calendars aligned with trends and audience intent.
5. Video SEO & Metadata
We optimise:
- Titles, descriptions, and tags for maximum reach.
- Captions for discoverability and engagement.
6. Authority & Trust Building
Platforms favour content from credible accounts. We:
- Showcase expertise through valuable, informative posts.
- Use social proof like reviews and UGC to build trust.
- Increase brand authority through engagement-driven tactics.
7. Trend Monitoring & Real-Time Updates
We monitor algorithm changes and trending content formats, so your strategy stays effective and competitive.
Why Choose Circulate for Social Search?
We’re more than a social media agency. We’re search specialists who understand how algorithms work, both on Google and on social platforms. Our strategies are built for visibility today and resilience in tomorrow’s AI-driven discovery world.
Focused on Search
We apply SEO thinking to social platforms for better discoverability.
Future-Proof Approach
Strategies designed for AI-assisted and conversational search.
Results That Matter
We tie visibility to leads, traffic, and revenue, not vanity metrics.
Trusted Expertise
Proven success across eCommerce, SaaS, B2B, and lifestyle sectors.
Platforms We Optimise For
- TikTok
- YouTube
THE 2025 DIGITAL MATCHMAKING PLAYBOOK
For over a decade, we’ve been helping brands build meaningful connections with their audiences. Download our guide to discover how we make it happen!
SOCIAL SEARCH FAQs
What is social search optimisation?
It’s the process of making your profiles and content more discoverable in search results within social media platforms like TikTok and Instagram.
How is this different from traditional SEO?
Social search focuses on hashtags, captions, and engagement signals rather than backlinks and long-form content.
Does social search really drive conversions?
Yes. Optimising for social search improves top-of-funnel visibility, which drives awareness and leads, especially when combined with a strong overall SEO strategy.
Which platforms matter most for social search?
Currently, TikTok, Instagram, and YouTube dominate, but LinkedIn and Pinterest are also key for specific audiences.
How soon will I see results?
You can start seeing engagement improvements in weeks, with steady discoverability gains over 3-6 months.
At Circulate, we are dedicated to making a positive impact beyond just SEO performance.
That’s why we plant a tree for every invoice we send, in partnership with Treeapp. This initiative helps offset our environmental footprint while supporting global reforestation projects. When you choose to work with us, you are not only investing in search growth, but also contributing to a greener planet.
