Social search

Be discovered where conversations begin

What is social search?

Search behaviour has changed. People no longer just rely on Google to find answers.

Platforms like TikTok, Instagram, YouTube, and LinkedIn have become key tools for discovering products, services, and brands. In fact, almost 40% of Gen Z prefer TikTok or Instagram over Google for search. If your brand isn’t visible on these platforms, you’re missing out on an audience actively looking for solutions. Social search is where modern discovery happens, and your strategy needs to adapt.

At Circulate, we specialise in Social Search Optimisation (SSO). This approach blends proven SEO principles with social platform algorithms to make sure your brand is not just present, but also searchable and discoverable where it matters most.

Book a FREE social search audit

YouTube, Instagram, Reddit, Pinterest, LinkedIn, TikTok,

Research

AI Search

Our AI SEO service positions your brand at the research stage, inside ChatGPT, Google SGE, Perplexity and other AI answer engines. We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

See AI SEO Services

Traffic

SEO

Our SEO service drives the clicks that turn attention into traffic. When your audience moves from AI answers to more in-depth research, we make sure your brand dominates the traditional SERPs, with pages engineered to rank, attract qualified visitors and move them further into your funnel.

See SEO Services

Revenue

Conversion

Our CRO service turns that hard-won traffic into revenue. We analyse behaviour, remove friction and tighten your funnels so more visitors convert. The result? Higher sales, higher ROI and a website that works as hard as your marketing.

See CRO Services

Our approach to social search

01

Social search audit

We assess how well your current profiles and content are set up for discoverability:

Keyword use in bios and captions
Hashtag strategy and content tagging
Engagement metrics compared to competitors

02

Profile optimisation

Your profile should work as hard as your content. We make sure:

Bios include relevant keywords and clear value propositions
Profile links are optimised for clicks and conversions
Branding is consistent across platforms

03

Keyword & hashtag research

We identify:

Trending keywords relevant to your niche
High-performing hashtags on TikTok, Instagram, and YouTube
Conversational queries for AI-integrated social search

04

Content strategy for social search

We plan content designed to rank in platform searches:

Short-form videos for TikTok, Instagram Reels, and YouTube Shorts
Captions are written for both engagement and search
Content calendars aligned with trends and audience intent

05

Video SEO & metadata

We optimise:

Titles, descriptions, and tags for maximum reach
Captions for discoverability and engagement

06

Authority & trust building

Platforms favour content from credible accounts. We:

Showcase expertise through valuable, informative posts
Use social proof like reviews and UGC to build trust
Increase brand authority through engagement-driven tactics

PRYA

45% increase in product revenue through eCommerce SEO

We saw a vast improvement across a range of metrics, including a 45% increase in organic product revenue as the visibility of both individual products and entire collections grew rapidly.

See case study

Social search

Social search focuses on short-form videos, keyword-rich captions, and engagement metrics like likes and shares.

While Google rankings can take months to build, social search rewards brands that create relevant, trending, and interactive content quickly. We provide a complete strategy to improve your discoverability across social platforms, helping you connect with users when they’re actively searching for answers.