AI SEO Agency

Search Marketing Optimised For AI, Strategised By Real Humans

What is AI SEO?

Search has evolved more in the last year than in the previous decade.

AI SEO, or, more specifically, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), focuses on making your business visible wherever people look for answers. This includes platforms like ChatGPT, Gemini, Perplexity, AI Overviews and even Google’s featured snippets and voice results.

Recent research shows that 66% of people aged 18 to 24 already use ChatGPT as a search engine, just behind the 69% who use Google. The difference is shrinking. AI is now at the centre of how people search. It shapes what users see, how they see it, and which businesses they interact with.

Brands that fail to adapt will simply vanish from the conversation. Our approach is built around what modern search actually demands. We put your business exactly where customers are getting their answers today, not where they looked years ago.

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Our expertise

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

See Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people who are capable of engaging, converting, and driving real business value.

See Data Insights

Google Search

When your audience moves from AI answers to more in-depth research, we make sure your brand dominates the traditional SERPs.

See Google Search

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

See AI Search

Social Search

Social Search ensures your brand isn’t just visible, but genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations, and inspiration.

See Social Search

Digital PR

As a search marketing agency, we help brands earn authoritative media coverage, quality backlinks, and brand mentions that directly support SEO growth and long-term brand value.

See Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. The result? Higher sales, higher ROI and a website that works as hard as your marketing.

See Conversion

Our AI SEO Process

01

AI SEO Audit: Your Baseline for AI-Ready Visibility

Every engagement starts with a realistic look at how your site performs in an AI-driven search world. We cut the fluff and uncover what’s lifting your visibility and what’s quietly holding it back, from structured data and intent coverage to internal linking, speed, UX and E-E-A-T.

The result is a clear, actionable blueprint to compete, and win in the AI era.

02

Structured Content Built for AI Summaries and SGE Snapshots

AI platforms don’t read, they scan and extract meaning fast. If your content isn’t built for that, you won’t appear in summaries or answer boxes.

We restructure your pages with intent-led questions, tight topic clusters, clear answers, scannable headings and the right schema, so AI can instantly understand and prioritise your content.

03

Authority, Trust and E-E-A-T = The New Currency of AI Search

GEO is build around brand trust. If your site doesn’t show real expertise and proof, you won’t appear in AI-driven results.

We hard-wire authority into your site with expert authorship, genuine testimonials, case studies, credentials and the correct schema, so when AI checks who it can rely on, your brand stands out instantly.

04

Semantic Keyword and Intent Strategy for Modern Search

Keyword volume is irrelevant now. AI ranks content based on context and meaning, so your strategy must align with how people actually think and search.

We build strong topic clusters, use natural language, optimise entities and expand coverage across whole themes, helping you move from ranking for a few keywords to owning entire categories.

Our Approach to AI SEO

Our AI SEO service gives you everything you need to compete and win in a search landscape that’s changing fast.

You get a full AI-readiness audit to expose what’s working and what’s holding you back, technical improvements that tighten your site’s structure and performance, advanced schema and structured data implementation, and content built specifically for how AI interprets information. With Circulate, your brand doesn’t just keep up, it accelerates.

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What We Can Do

Why Choose Us as Your AI SEO Agency

Current research suggests that 66% of the 18–24 demographic use ChatGPT as a search engine, just below the 69% who use Google. People use LLMs for everything from their search engines to meal planners. We understand how essential AI has become to many people’s modern life and we understand how to get you to be part of this.

We apply proven SEO fundamentals to the new AI-driven search platforms, instead of treating AI search as something completely separate. This way, your technical SEO, content and authority-building efforts support both traditional rankings and AI visibility, all tracked in one measurement system. We keep up with how each platform chooses sources, and we’re clear about what we can and can’t promise.

Key metrics

How we measure AI visibility

Most AI SEO providers only report on rankings, but we go further. We track citation share to see how often you’re cited across AI platforms for your priority topics. We track brand mentions in AI responses over time against a baseline. We consider share of voice against named competitors, who’s winning the mentions and answers you’re not.

Of course, we don’t forget traditional visibility, rankings, snippet ownership and organic traffic, tracked alongside AI metrics, not instead of them. You’ll receive reports that cover both traditional and AI-driven search. Since your customers move between them without noticing a difference, your measurement should reflect that.

What We Should Do

How to choose an AI SEO agency

Because this field is still new, agencies can easily make big promises. Here are a few honest questions you should ask any agency you consider, including us:

Can you show a real measurement framework? They should be looking at citation share, brand mentions and share of voice.
Do you guarantee placements in AI answers? No credible agency can do that. If you see a guarantee, consider it a warning sign.
Is a human guiding the content or is it just raw AI output at scale? LLMs create generic text on their own. If an agency prompts a model and publishes the result, they’re repeating the problem they’re meant to solve.
Is AI search separate from your current SEO or part of one connected strategy? Both share the same technical foundation. If an agency runs them as separate projects, they’re doing twice the work for half the results.

Vortexa

Lead volume increased by 250% across SEO

We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority and synchronised our messaging across the website to create a seamless user experience.

See case study

AI SEO Agency FAQs

What does SEO mean in AI?

AI SEO means making your business visible in both traditional search and AI-driven platforms like ChatGPT, Gemini, Perplexity and Google’s AI Overviews, instead of treating them as separate challenges. Traditional SEO focuses on moving up in standard search results. Generative Engine Optimisation, or GEO, takes it further by aiming for citations in AI-generated answers.

Will AI SEO replace traditional SEO?

This is a major change, not a complete replacement. Conversational AI is taking over the research phase for big purchase decisions, but traditional search still brings in most transactional traffic. The most successful brands use a blended strategy instead of choosing just one approach.

Can you guarantee that my content will appear in AI summaries or answer boxes?

No credible agency can guarantee specific rankings or placements in AI answer boxes. These platforms don’t sell placements, and their selection criteria aren’t public. We focus on increasing your chances of being cited through data-driven optimisation, and we measure those chances honestly instead of promising results no one can guarantee.

Is AI Search relevant for all businesses?

We certainly think so. If your customers discover you through search, local, national or global, you need to be prepared for AI-driven discovery. The exact mix of channels varies by sector, but the underlying shift affects all of them.

When buyers look for regional services or specialised B2B partners, they increasingly use localised searches, adding their location to the query. If your site does not feature clean, structured data, localised entity citations, and answer-focused content blocks, you will lose those high-intent leads to tech-forward competitors who adapted early.

What are the main risks involved with AI SEO?

The biggest risk is thinking of AI SEO as just a numbers game. Large language models often create generic, uniform text without real insight. Publishing this kind of content at scale, without human guidance and true expertise, can damage your brand’s credibility instead of helping it. We use AI as a tool within a human-led process, not as a replacement.