Hospitality SEO Agency
Win more direct bookings and covers from the searches that booking platforms and review sites currently own.
The venues that show up first in search win the booking, and every guest you lose to a booking platform costs you a commission you didn’t need to pay.
What we build
The work that fills tables and rooms
Keyword Mapping
We map every search a guest might make, from “boutique hotel in York” to “Sunday roast near me”. Each term is matched to the page most likely to turn it into a booking.
Technical Audits
Booking engines and menu PDFs can cause crawl problems that hide your best pages from Google. We find the issues holding you back and fix the ones that cost you bookings.
Local SEO
Your Google Business Profile is often the first thing a hungry guest sees. We optimise every location so you appear in the map pack when people search nearby.
GEO and Schema
Schema markup tells AI assistants exactly what you serve and when you open. We build it so AI Overviews and ChatGPT cite your venue.
Reviews and Reputation
Review volume and recency directly affect local rankings. We set up a review process your team can run and turn guest feedback into content that ranks.
Seasonal Planning
Christmas party and wedding season searches peak at predictable points every year. We publish the right pages months ahead, so they rank before demand arrives.
Trusted by leading brands
Case studyBasil & Grape
Read the case study Basil & Grape. #1 for local rankings within three months.
Basil & Grape wanted to be Croydon's number-one Italian restaurant. Here's how we got them there for multiple local keywords and achieved 5,000 new users.
- 5kNew users
- #1Local searches
- 3,000+Monthly searches won
Third parties own your bookings. Rank for the searches yourself and every booking keeps its full value.
Guests now ask AI assistants where to eat and stay
A search like “best dog-friendly pub in the Peak District” now returns an AI answer before any link. That answer names a handful of venues, drawn from the sources the assistant trusts most.
We make sure your venue is one of them, using schema and content that answers real guest questions. We then track your AI visibility alongside rankings, so you can see how often your venue gets named.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
How does hospitality SEO differ from venue to venue?
Hotel SEO focuses on driving direct room bookings. We optimise your room and location pages, then connect them cleanly to your booking engine.
Restaurant SEO is mostly local, so your position in the map pack matters more than anything else.
Multi-site pub groups need location pages that rank on their own without duplicating each other. We apply the same thinking to wedding venues and holiday parks, where searches start months before the booking.
How much does hospitality SEO cost?
We scope every retainer to your site, with the final figure depending on how many sites you run. We scope every retainer after a free strategy session, so you pay only for work that drives bookings.
How long does hospitality SEO take to show results?
Most venues see early movement in the local map pack within the first three months. Rankings for competitive hotel and restaurant terms usually build over 6-12 months.
Can SEO reduce our reliance on OTAs?
Direct bookings grow fastest when your site ranks for searches where guests have already picked a location. We target those terms first. They carry the highest intent and the weakest OTA competition.
Do you work with multi-site hotel and restaurant groups?
Multi-site groups are where SEO scales best. One strong template can lift every location. We build location pages that rank independently and report on every Google Business Profile in one place.
How do you measure ROI from hospitality SEO?
We connect organic sessions to completed bookings and reservations in your booking engine. Monthly reports show organic search revenue alongside your map pack and AI visibility.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.
Latest Hospitality SEO Posts
Why Seasonal Planning is the Secret to Travel SEO Success
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Why Seasonal Planning is the Secret to Travel SEO Success
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Local SEO for Tour Operators: Rank #1 in Google’s Local 3-Pack
Fave songDeadmanKarnivool · Sound Awake, 2009
Local SEO for Tour Operators: Rank #1 in Google’s Local 3-Pack
Fave songDeadmanKarnivool · Sound Awake, 2009
What SEO Means for Modern Travel BrandsFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
What SEO Means for Modern Travel Brands
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987