How is AI SEO different from ordinary SEO?

Most of the groundwork is the same. What changes is what you are optimising towards. In Google you are trying to rank a page. In an AI answer there is no ranking, only whether the model names you and what it says about you. That shifts the emphasis towards content that answers the question directly, structured data, brand facts that stay consistent wherever they appear, and coverage on the sources models tend to cite.

Become the brand they find first.

Q: What is an AI SEO agency?

An AI SEO agency works on how your brand appears in AI answers as well as in search results. That covers the technical foundations, the content and the third party coverage that models draw on when someone asks ChatGPT, Gemini or an AI Overview for a recommendation. It overlaps heavily with SEO, because the same crawling, structure and authority signals feed both.

Q: How do you get a brand mentioned in AI answers?

Nobody can buy or guarantee a place in an AI answer, and anyone telling you otherwise is describing something they cannot deliver. What we can influence is everything the models read: whether your site can be crawled and parsed, whether your pages answer the question in the first line, whether your brand information matches across the web, and whether credible third parties mention you. We then track which prompts return your brand and which return a competitor, so you can see the position move.

Search is all we do. Your buyers ask Google and AI platforms, and making sure you appear across both is what we specialise in.

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We get you found where people search now.

We’re an SEO agency, and search doesn’t happen in one place any more. Your buyers start in Google, ask ChatGPT, read the AI answer and check Reddit before they ever reach your site. We get you in front of them in all of those places, and we measure it against revenue rather than rankings.

Case studyCorndel

Corndel. Zero authority lost in a full site migration.

Corndel moved its whole website to a new CMS. We mapped the pages, links and rankings that carried its authority and redirected them before launch, so traffic held steady, 540+ tracked keywords stayed put and Domain Authority rose from 40 to 50.

0%Authority lost
50Domain Authority
540+Keywords held

Case studyExclusive Networks

Exclusive Networks. One global structure in place of dozens of microsites.

Exclusive Networks had grown into a sprawl of vendor microsites, regional variations and mixed page hierarchies. We fixed the technical foundations, then rebuilt the architecture so every vendor page sits in one structure. Organic traffic more than doubled and site health rose by over 40 points.

100%Organic traffic growth
10%Lower bounce rate
40+Site health points

Case studyNory

Nory. Ready for Google and AI search.

Nory is a restaurant and hospitality operations platform. We rebuilt its technical foundations, then got it ready for AI search with structured data, an llms.txt file and AI Overview targeting. Users reaching its success stories rose 76% and blog sessions grew 35%.

76%Users to success stories
35%Blog sessions
21%Product page users

Our expertise

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

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Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

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Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

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AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

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Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

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Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

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Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

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Frequently asked questions

What is an AI SEO agency?

One that cares whether ChatGPT names you, not just whether Google ranks you. In practice that is the same work as SEO. A site models can crawl, pages that answer the question properly, and enough third party coverage that you are worth quoting at all. Anyone selling it as a brand new discipline is selling you SEO with a markup on top.

Is AI SEO the same as SEO?

Mostly, yes, and we would rather tell you that than invent an acronym to bill against. The groundwork doesn’t change: a crawlable site, content that genuinely answers the question, and the authority to be worth citing. What changes is what you are aiming at. In Google you are trying to rank a page. In an AI answer there is no ranking, only whether the model names you and what it says about you.

How do you get a brand mentioned in AI answers?

You can’t buy it and nobody can guarantee it. Anyone saying otherwise is describing something they cannot deliver. What we can influence is everything the models read: whether your site can be crawled, whether your pages answer the question in the first line, whether your brand facts match wherever they appear, and whether anyone credible mentions you at all. Then we track which prompts return you and which return a competitor, so you can watch it move.

What does Circulate actually work on?

Seven pillars: technical SEO, data insights, Google search, AI search, social search, authority building through digital PR, and conversion. Most engagements use several. Which ones depends on what is actually holding you back, and if that turns out to be one thing we will say so rather than sell you all seven. We don’t sell PPC, paid social or paid media.

How much does an AI SEO agency cost?

Our fixed retainers start from £3,000 p/m. What goes into a retainer depends on the size of your site, how competitive your category is, and how much of the seven pillars the plan needs. If the budget doesn’t match the ambition we will say so on the first call, rather than take the work and spread it thin enough to fail quietly.

How long before we see results?

Technical fixes can show inside weeks, because the traffic is usually already earned and something is sitting in its way. Content and authority work takes longer, and three to six months is a fair window before the pattern is clear. Anyone promising faster is guessing. We report every month either way, so you are never waiting on a quarterly reveal to find out whether it is working.