SEO Agency London

Ilona Rose House, Manette St, London W1D 4AL
The SEO agency trusted by London brands and beyond

Trustpilot

Book a free SEO strategy session

Prefer to talk? Call 0330 122 1322

Nothing happens by accident in London, and visibility here is earned through work that puts your brand in front of buyers before your competitors.

Read it on Trustpilot
London skyline along the Thames

Why Circulate

Why work with Circulate on your SEO

01

Specialists across SEO

Most SEO agencies still sell rankings. We work across technical SEO, Google Search, AI Search, Social Search and Digital PR as one connected strategy. Your customers aren’t finding you in one place anymore, and your visibility shouldn’t be either.

02

Built for London’s toughest search categories

London is where the UK’s most competitive SaaS, B2B, finance and ecommerce brands collide for the same terms. Ranking here is proof you can hold your own against the sharpest competitors in the country.

03

Technical depth for fast-moving sites

Migrations, international rollouts, multi-market architecture: our technical SEO team is built for the kind of scaling businesses that cluster in London, where a broken redirect can cost more in a week than most agencies bill in a month.

04

Impact beyond surface metrics

We report on pipeline and revenue, not just position tracking. If a ranking doesn’t move a number that matters to your business, we don’t put it on the scorecard.

Trusted by leading brands

The London search marketing agency trusted by global brands

We’re proud to be a trusted London Search Marketing Agency that businesses across the capital rely on. With team members rooted in the city, we understand the needs of local London businesses and have the know-how to unlock growth.

Whether you’re a local London business looking to establish your presence or an established company with London roots wanting to upgrade your digital strategies, we’re here to help. Our team of SEO experts provides the support and guidance you need to achieve your business goals in London and beyond. If you’re searching for a dependable digital marketing agency in London, we’re ready to get started!

Case studyMinga London

Minga London case studyRead the case study

Minga London. 27% increase in organic revenue.

Minga London came to us to streamline technical and content SEO at the same time. We let the performance data decide what to fix first, and organic revenue rose 27%.

  • 140%Keywords
  • 27%Revenue

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.
AI searchAI referral traffic
Visits sent by AI platforms, month by month · from Google Analytics
1,284visits from AI platforms in October213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visits
NovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,43557% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined
Brand mentionsAI search
214
18%from 181 in September
Answers naming youAI search
31%
9 ptsfrom 22% in September
Times your site was citedAI search
118
24%from 95 in September
Prompts trackedAI search
240
40 addedfrom 200 in September
Competitors trackedAI search
6
2 addedfrom 4 in September
Answers analysedAI search
640
7%from 600 in September
Average position in answersAI search
3.4
Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Prompts checked 1–31 Oct · compared with September, month on monthYouOthers
Assistants
Gemini96
36% of 266 answers
ChatGPT71
27% of 263 answers
Perplexity47
18% of 261 answers
Share of answers across competitors
Competitor A268
37% of mentions
Your brand (you)214
29% of mentions
Competitor B112
15% of mentions
Competitor C58
8% of mentions
Competitor D44
6% of mentions
Competitor E38
5% of mentions
Circulate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
Prompts checked 1–31 Oct · compared with September, month on month
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by country
United Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
PageSpeed and crawl data · compared with last monthGoodNeeds workPoor
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on month
Desktop PageSpeedPageSpeed
97/100Good+4 month on month
Crawl healthSite audit
94/100Good+6 month on month
Largest contentful paintMobile
2.9sNeeds work−0.8s month on month
Interaction to next paintMobile
140msGood
Cumulative layout shiftMobile
0.02Good
Pages with errorsSite audit
3GoodDown from 41
Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

SEO in London: your questions answered

What does an SEO agency in London do differently?

We run technical SEO, content, digital PR and AI search from one plan, which matters more in London than anywhere else because your competitors are usually doing all four. We start by working out where you are actually losing, which is more often technical debt or thin authority than a shortage of content. Then we fix the foundations, build content against buying intent, and earn the coverage that makes you a credible answer in Google and in the AI assistants. You get senior people on the account rather than a large team of juniors.

How much does SEO in London cost?

We scope every retainer to your site, and London briefs often need more because the terms are harder and the content and digital PR requirement is heavier. We would rather tell you up front that a budget will not win a category than take it and underdeliver. After an audit you get a fixed monthly figure and a clear view of what it buys, with no separate day rate for strategy.

How long does London SEO take?

Technical improvements can land inside a few weeks. Competitive London terms usually take six months or more, because you are up against sites with years of accumulated authority. We agree a realistic target set at the start, mixing terms you can win this quarter with the ones worth a year of work, so there is measurable progress throughout rather than a long silence.

Where are you based in London?

We work with London clients from our Sheffield office and are in London regularly for meetings and workshops. Most clients find quarterly planning in person, with calls and shared reporting in between, works well. If you need us in the room more often than that, we can arrange it.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

A hand holds a compass with arrows pointing four ways to different shapes, on black.
What is search intent? The four types and how to match themGoogle Search

What is search intent? The four types and how to match them

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A cursor hovers over a card without clicking as an eye looks on beside rising bars, on cream.
What is zero-click search? Why impressions rise while clicks fallAI SEO

What is zero-click search? Why impressions rise while clicks fall

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A hand holds a phone under a magnifying glass as speech bubbles float out, on yellow.
What is social search? When TikTok and Reddit are the search engine

What is social search? When TikTok and Reddit are the search engine

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min