Marketers and business owners are drawn to TikTok because it reflects a key social media trend for creative skills and collaboration amongst young audiences. With users spending an average of 52 minutes per day on the app, it’s ripe with advertising opportunities and its fast-paced nature keeps users engaged.
Using TikTok ads is an effective way to bring awareness to your brand, increase leads, and generate sales for your business if done in the correct way. The key is to target the right audience and capture them through visually appealing ad content that highlights the value of your product/service with scroll stopping effect.
With a diverse and valuable audience across the entire world, TikTok allows brands to promote themselves through easy-digest, highly visual video content that is instantly identifiable when perfectly on-trend. If implemented correctly, TikTok ads can have a massive impact on both the user being served the advert and consequently, the growth of your brand.
On average, in the UK, each TikTok user opens the app 13 times each day. This incredible engagement rate is down to the quality and quantity of tailored content that is presented to users every time they open the app. This creates a fantastic foundation for advertising, and with a highly targeted ad campaign, gives brands a huge opportunity to take advantage of.