We are extremely proud and excited to announce that after getting shortlisted… the team at Circulate Digital have now been officially crowned as MPA’s best digital campaign of 2021! 

The MPA Inspiration awards are the leading non-profit membership organisation for Manchester’s Media, Digital and Creative sector, recognising the best and brightest sparks that make an extremely positive impact on the city of Manchester’s creative hive. 

Winning one of the most prestigious awards of the night, with previous winners such as Moss Bros, Argos and Asda, we’re delighted to have taken home the gold.

‘Turn Off The Lights!’

Our industry-leading ‘Turn Off The Lights’ campaign for the amazingly ethical AYM Studio led to record-breaking sales on the infamous Black Friday. 

The unique campaign that was internationally focused had it all; exclusivity, innovation, integration, and more. We locked down the website with a unique password system that creatively generated a shopping-fueled Black Friday buzz like never before. 

Although a risky move, the campaign exceeded expectations! We broke all previous daily sales records by 251%, gained a 74% increase Year on Year and generated a 14:1 ROAS across the entirety of the campaign. 

 

We’re just getting started… 

That’s not all, folks! After branching out to the thriving city of Manchester earlier this year, we take great pride in being recognised within the city’s digital landscape. For all members of our proud and passionate team, the hard work will continue, and we’re sure you’ll see Circulate Digital’s name in lights soon. 

As our team grows, there’s nothing more we’d love than working with more and more fashion retailers that operate within our niche of premium, luxury and lifestyle brands.

“We've been working with Circulate for almost 2 years now. It's been an incredible journey with them. Circulate's team are personable and always helpful, going above and beyond to support you. Circulate have been instrumental in our company growth over the past 2 years.”

AlieFounder & CEO at AYM

The best of the best.

To learn more about AYM Studio’s campaign, check out our recent post that breaks down the different stages of the Black Friday event. For anything else, don’t hesitate to contact us using the link below – we’d love to hear from you. 

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October 22, 2021

Digital Account Manager