01. The Brief
For Black Friday 2020 we were tasked by AYM Studio to beat all previous sales records, drive huge numbers of customers to the website and ultimately make it an incredibly successful Black Friday.
186
Percent increase in overall business
239
Raving reviews written since the launch
847
Products sold during the ad campaign
02. Strategy
Using a blended approach of driving pre-sale signs ups, 24-hour VIP access to the sale and our unique Paid Social strategies, we were able to build a huge buzz around the campaign and exceed all client expectations.
03. Results
Our pre-launch buildup campaigns generated an additional 382 VIP subscribers in just 3 days, which led to over 1000 users visiting the website within the first 2 minutes of VIP access.
We broke all previous daily sales records by 251%, gained a 74% increase Year on Year and generated a 14:1 ROAS.
“We've been working with Circulate for almost 2 years now. It's been an incredible journey with them. Circulate's team are personable and always helpful, going above and beyond to support you. Circulate have been instrumental in our company growth over the past 2 years.”
Alie MackintoshFounder