251% Increase in previous sales records + an award win!

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circulate awards/best digital campaign award 2021

Results so strong, we won best digital campaign.

Our pre-launch build-up campaign generated an additional 382 VIP subscribers in just 3 days which led to over 1000 users visiting the website within the first 2 minutes of VIP access.

We broke all previous daily sales records by 251%, gained a 74% increase Year on Year and generated a 14:1 ROAS.




Increase on previous sales records

Alie Mackintosh | Founder

"Circulate have been instrumental in our company growth over the past 2 years. They always ensure that we are hitting or exceeding our targets. They always approach our targets with the same enthusiasm as our own internal team, which helps to double the impacts of the results that we are achieving with our company growth."

circulate logo/AYM logo

The Brief

For Black Friday we were tasked by AYM Studio to beat all previous sales records, drive huge numbers of customers to the website and ultimately make it an incredibly successful Black Friday.

Our Strategy

Using a blended approach of driving pre-sale signs ups, 24-hour VIP access to the sale and our unique Paid Social strategies, we were able to build a huge buzz around the campaign and exceed all client expectations.