WorkExclusive Networks
Exclusive Networks. Organic traffic doubled through global site consolidation.
Overview.
Exclusive Networks is a global business whose website had grown into a network of vendor microsites, regional variations and inconsistent page hierarchies. We rebuilt its architecture from the ground up.
The objective.
Users were landing on the site but not staying, and authority was diluted across multiple subdomains with conflicting technical signals. The goal was to pull everything into one structure and turn a surge of visitors into engaged users.
Our approach.
We fixed the technical foundation, then rebuilt the global architecture so every vendor page sits in one structure.
How we did it.
We started with the foundation. Duplicate vendor content was resolved, URL logic restructured, internal linking rebuilt and indexation signals clarified.
Then we redesigned the global architecture, so vendor content sits in one hierarchy built around user intent and search behaviour instead of isolated microsites competing for visibility.
To protect it long term, we set a global SEO framework covering metadata, URLs, content hierarchy, internal linking, imagery and redirects, so every vendor page in every region follows one model.
The results.
Organic traffic more than doubled and site health rose by over 40 points. Users explored more pages per session and bounce rate fell by more than 10%.
- 100%
Increase in organic traffic.
- 10%
Reduction in bounce rate.
- 40+
Point increase in site health.
