Shopify SEO Agency
Shopify gives you a fast store and a rigid structure. We work inside both to get your products found. Fewer apps, faster pages, more sales. Book a free strategy session and a senior Shopify SEO expert will go through your store.
Shopify takes some decisions out of your hands, so the wins come from knowing what the platform lets you change and what has to be worked around.
What we build
Shopify SEO services that move a store
Collection and product architecture
Collections are where most Shopify traffic is won. We map them to how people actually search, fix the duplicates that tags and filters create, and stop variant URLs competing with the parent product.
Technical clean up
Canonicals on filtered and paginated URLs, crawl waste from collections/all, sitemap hygiene, and the redirect chains that build up as lines come and go.
Product page content
Descriptions written for buyers and for search, specification detail that answers what people ask before buying, and structured data that earns the rich result.
Speed and app load
Every app adds scripts. We audit what each one costs, remove what is not earning its place, and get Core Web Vitals to a state your theme can hold.
Content and category depth
Buying guides, comparisons and support content that catch demand above the product page, mapped to collections so the internal links do real work.
Measurement
Revenue by landing page, by collection and by query, so you can see which products organic search is actually selling.
Trusted by leading brands
Case studyAlumierMD
Read the case study AlumierMD. 3 territories migrated in one move.
A medical grade skincare brand active across the UK, US and Canada needed to scale without losing what it had built. We planned and ran the migration across all three territories and protected rankings through the switch.
- 18%Domain Authority
- 25.8%Click-through rate
- 95+Site health
A fast theme isn’t a findable store. We decide which URLs should exist, then make sure only those get indexed.
The platform sets the floor, not the ceiling
Plenty of stores run the same theme and the same apps. What separates them is architecture, content depth and the discipline to keep the catalogue tidy as it grows.
How we work
What working with us looks like
You get a named team, a plan with dates against it, and a monthly view of what changed and what it moved. Nothing is locked inside an agency dashboard: the work lives in your Shopify admin and your own analytics.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
Do I get a Shopify SEO specialist or a generalist?
A Shopify SEO specialist. Your Shopify SEO consultant works in Liquid, theme code and apps every week, so fixes go in without breaking your store.
Is Shopify good for SEO?
Yes, with caveats. It is fast, secure and handles the technical basics well. It is also rigid: URL structure, collection paths and blog paths are largely fixed, so the work goes into architecture, content and app discipline rather than platform tinkering.
Why do my collection pages not rank?
Usually thin content, duplicate paths created by tags and filters, or a structure that mirrors your warehouse rather than how people search. All three are fixable.
Do Shopify apps hurt SEO?
They can. Each one adds scripts that load on every page, and several overlap. We audit what each app costs against what it earns and cut the rest.
Can you work with our existing theme?
Usually yes. Most of what matters is structure, content and app load rather than the theme itself. If the theme is the bottleneck we will tell you.
Do you handle Shopify migrations?
Yes. Moving to or from Shopify is a migration and we treat it as one, with a benchmark and a full redirect map before anything changes.
How is it priced?
We scope every retainer to your site, so there’s no price list. Scope depends on catalogue size and how much content work the store needs.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.
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