NHS
Increasing Google Ads conversion rates by 256% within 3 months
THE BRIEF
Guy’s and St Thomas Hospital in London contacted Circulate to help them generate more leads for their Visiting Professional Programmes, as well as promoting their conferences and events.
On campaign kick-off, we implemented website analytics using Google Tag Manager to track specific events such as brochure downloads, enquiries and conference bookings.
Before this, the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.
THE RESULTS
Working with a limited budget, we created hyper-specific Google Ads campaigns focused on exact regions and keywords.
This approach allowed us to maximise ROI by targeting only the most relevant audience segments, ensuring every click had a high chance of conversion.
By analysing performance data in real-time, we continually refined the campaigns, tweaking bids and ad copy to further improve efficiency. The result was a highly optimised strategy that delivered measurable results.
256%
Increase in conversion rate
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
