No matter the goal of your online marketing, with the right expertise and attention to detail, SEO is a proven channel that can be adapted to exceed objectives. Whether you’re looking to increase leads, revenue, traffic, or any aspect of website performance, SEO is the perfect solution for ambitious brands looking for long-term growth.
THE CHILDREN’S HOSPITAL CHARITY
322% Increase in traffic through PPC
THE BRIEF
The Children’s Hospital Charity has a grant account for their Google ads, which opens up challenges due to the fact that you are then limited on how much you can bid for each keyword.
This can significantly limit visibility for certain keywords, creating a consistent issue in the ad account and stopping us from driving enough traffic. Similarly, there were also a few gaps in our keyword list, which meant that we were missing relevant opportunities to show our ads.
To combat the challenges we were experiencing, we started a fresh and completely restructured the ad account. This meant rebuilding our keyword list to make sure that we had all relevant opportunities covered. As an example, we began including keywords around ‘will gifts’, ‘charity donations’ and ‘charity events’ to make sure we had all bases covered.
We also tested our Google smart bidding strategies, which is a form of automated keyword bidding, that enabled us to bypass the bidding limits imposed by Google.
THE RESULTS
The results we drove for The Children’s Hospital have had a significant influx on the overall amount of online donations they receive – ultimately helping the charity continue to provide for ill and vulnerable children.
After the restructure, we saw significant growth in comparison to the previous period. Clicks increased by 320%, enabling us to drive a 1710% in utilised ad spend. Website donations also increased by 144% – all from free website traffic!
322%
Increase in traffic
144%
Increase in web donations
“Circulate have helped us to use our Google grant to create targeted digital advertising and worked hard to help us maximise this at a time when digital was the only option! We have regular catch ups and working with the team is really easy, they are really supportive and work hard to help us reach our goals.”
Caitlin Hallatt, The Children’s Hospital Charity
If you’re looking for results like these then check out our full suite of digital marketing solutions.
Trusted by brands across the globe, our range of digital marketing services captivate audiences, generate clicks and drive conversions.
Pay Per Click
Circulate Digital are a Certified Google Partner PPC Agency that has delivered industry-leading campaigns for global brands time and time again. Our passionate digital ads team will consistently work hard to support your business goals and KPIs, keeping you updated on your progress.
Paid Social
Deciding which paid social agency to partner with is a big decision but we’re here to make that decision easier. By working with Circulate your brand gets access to our award-winning paid social team that has a strong track record of amazing results.
Data Insights
Data has become an integral part of our world today, especially for businesses within eCommerce. You want to understand how your customers interact with your site and products so that you can provide a great service. This is where data insights can be a great addition to your marketing process.
