Throughout the academy, you will learn the exact tactics, frameworks, and processes our team utilises daily to support our clients in achieving search domination.
In month one, you’ll learn how to set the foundations of your SEO journey through content.
We’ll focus on the areas you can take control of straight away: creating, optimising, and structuring content that improves visibility and drives revenue. You’ll discover how to identify the keywords that matter most, connect them to your customer journey, and produce content that engages both search engines and real people.
By the end of the month, you’ll have a clear, actionable SEO content strategy built around your business, a roadmap designed to grow your presence, attract your target audience, and turn visibility into results.
Agenda:
Practical Exercise: Identify 3 to 5 underperforming content assets on your website.
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Practical Exercise: Create a keyword-led content plan with at least 10–15 opportunities tailored to your business.
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Practical Exercise: Optimise an existing blog or landing page for both SEO and user experience
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Practical Exercise: Draft a 3–6 month SEO content strategy for your site with clear priorities, timelines, and measures of success.
You’ll learn how search engines crawl and interpret websites, what affects performance, and how to spot and fix the issues that hold sites back. We’ll cover site speed, Core Web Vitals, crawl errors, structured data, and regular auditing. By the end of the month, you’ll have a transparent process for monitoring technical health and keeping your website in peak condition as it grows.
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Practical Exercise: In-depth crawl of your site to flag any pages that are blocked or showing crawl issues
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Practical Exercise: Perform a site speed audit and note down improvements such as image compression, lazy loading, and reducing scripts
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Practical Exercise: Run through previous technical audits and fix at least five technical issues you’ve identified.
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Practical Exercise: Create an ongoing Technical SEO audit checklist and set up a quarterly review plan for your site.
We’ll look at how AI-driven features like Google’s Search Generative Experience are reshaping the way results appear, and how you can use AI tools like ChatGPT to speed up research and planning without negatively impacting your performance .
You’ll also discover how automation can support the development of content while still maintaining quality. By the end of the month, you’ll have a clear understanding of how to bring AI into your workflow and a plan to keep your SEO strategy competitive as search continues to evolve.
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Practical Exercise: Review your industry’s SERPs and note how AI features are shaping visibility across your top competitors.
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Practical Exercise: Create a keyword cluster with an AI tool and compare it to the manual version built in month one.
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Practical Exercise: Create a content brief with AI, then refine it manually using the correct prompts into a detailed and original brief.
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Practical Exercise: Review your final go-live strategy with Danny, including:
Welcome to the Born To Be Found SEO Academy, where you’ll learn the exact SEO systems we’ve spent over a decade to build, helping to scale brands globally. Our 3 month SEO training program combines live sessions, 1:1 consulting, and direct support from Circulate Digital’s team.
£199 (one off fee)
Gain access to Circulate’s SEO hub sheet, which includes tabs for the following.
A: The Academy is designed for both in-house & agency-side marketers, freelancers and founders who want to master SEO at a professional level. The program is tailored for practitioners and brands looking to learn, implement, and scale SEO.
A: Many SEO courses are outdated, too introductory, or taught by people who aren’t active in the field anymore. Circulate Academy is run by Circulate, a Manchester-based search agency that has been scaling global brands for over a decade. You’ll learn the same frameworks, processes, and strategies our team uses daily, with the added benefit of monthly one-to-one mentorship from both our founder and Head of SEO.
A: No. The Academy is suitable whether you’re just starting out or already have some SEO experience. The curriculum covers everything from the fundamentals of technical SEO and keyword research through to advanced topics such as conversion optimisation and the latest approaches to AI in SEO.
A: Around 3 to 5 hours per week. That includes live sessions and implementation. If you can’t attend live, all sessions are recorded and uploaded within 24 hours. You’ll also have the resource vault and community to fall back on at any time.
A: Every session is recorded and stored in your member portal. You’ll also be able to ask questions in the community hub whenever you need support.
A: Yes. The Academy dedicates a whole month to AI in SEO, including keyword clustering, creating optimisations, schema generation, and automation. You’ll learn how to use AI effectively as part of your workflow, while maintaining the quality standards needed to perform in search.
A: Our agency retainers start at £2,500 per month, where we manage SEO execution for you. The Academy is for people who want to learn and apply SEO themselves, but with direct guidance from the same team that delivers results for global brands. Many Academy members later move into full Circulate retainers when they’re ready to outsource.
A: Yes. Our frameworks have been applied successfully across e-commerce, SaaS, finance, retail, technology, and lifestyle brands. The principles of technical SEO, content strategy, and CRO apply universally, and we’ll help adapt them to your specific business.
A: No. Circulate Academy is designed as a three-month program, and we ask all members to commit to the full journey. This ensures you complete every stage of the curriculum, from technical SEO through to AI and CRO, and achieve lasting results.
Born To Be Found Podcast
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