SEO Agency Chicago

As an industry-leading SEO agency that is entirely focused on driving amazing results, we always use a data-driven approach across a range of digital tools to understand the optimisations that will improve your organic visibility the most. That includes building a list of your ideal target personas based on collected data and building our strategy around them.

Our work starts with data. We study how your audience searches, how competitors are winning (or losing), and what Google expects from high-ranking sites. This gives us a clear understanding of where your opportunities are and what must change.

If a keyword isn’t relevant, it won’t be in our strategy. If a keyword won’t lead to great results, it won’t be in our strategy. If a keyword isn’t focused on the objectives set in the initial stages of our relationship… you know the rest.

Intent drives every decision we make. We don’t chase keywords for the sake of ranking. We focus on the terms that connect you with customers who are likely to convert, not just browse.

In an SEO world where aspects such as page experience and technical SEO are becoming increasingly important, the foundations of amazing SEO performance still include high-quality content that is structured to satisfy both users and search engines. This includes optimised service pages, elements of on-page SEO, blog content, expert guides and more.

Strong content remains one of the most reliable ways to grow visibility. We produce service pages, landing pages, in-depth articles and strategic resources that position your brand as an expert while giving search engines the clarity they need to rank you.

To give any content-based optimisations the best possible chances of ranking highly in search engines, your website needs to be built and structured in a way that search engines can easily crawl, render and index its content. A dream house needs to look good and be structurally sound underneath, and a website is exactly the same.

Technical SEO underpins everything. We refine your site’s speed, structure and code, as well as how search engines crawl and index your pages. When your technical foundation is solid, climbing the rankings becomes dramatically easier.

Search engines such as Google use overall site authority to determine how trustworthy the content across your website is and the level of expertise that it offers. For sites with a lower authority, it is essential to achieve the higher ranking positions for your core target keywords.

Authority still matters. We build it through high-quality digital PR and outreach, earning coverage and links that genuinely strengthen your domain. A strong authority profile sets you apart from weaker competitors and improves your ability to rank for competitive searches.

Finally, traffic is only valuable if it converts. That’s why we integrate SEO with CRO and UX. When users land on your site, the experience should make taking action feel natural. Clear messaging, strong layouts and friction-free journeys ensure your site generates meaningful results, not just pageviews.