BUZZ CAPITAL

Buzz Capital approached Circulate with a website that wasn’t supporting their growth goals. The structure wasn’t built for search, the messaging lacked clarity, and the site wasn’t appearing where their audience expected to find them. To compete in the creative finance space, they needed a site that could build visibility and credibility over time.

Circulate rebuilt the website with SEO at the core. Pages were rewritten to align with real search behaviour, service content was expanded for clarity, and the About, Contact and team bios were improved. FAQs were added across key product areas, supported by a structured content plan and new industry articles. Metadata was fully updated to strengthen how the site appears in search.

Technically, the site was optimised to be fast, clean and search-friendly. This included a refined URL structure, new sitemaps, improved alt tags, CDN installation and streamlined code. Tracking was set up through Analytics and Tag Manager, with a custom dashboard to monitor performance.

After launch, the results were clear. High-value keywords began moving into stronger positions, many into the top ten, top five and even position one. Pages that previously saw little visibility also began appearing consistently in search results.

The biggest movement across overall keyword volume: Buzz Capital grew from almost no organic presence to ranking for nearly 500 keywords. This growth reflected stronger content, improved technical foundations and a more strategic SEO approach. Buzz Capital now has a website built for sustainable organic growth, with the foundations in place to strengthen visibility and authority in the creative finance sector.