CORNDEL

As a UK-based professional training provider, Corndel has established itself as a trusted leader within the education sector. The organisation delivers accredited leadership, management, data, and digital apprenticeships, alongside a range of professional courses and diplomas. Partnering with companies across the UK – from the charity and healthcare sectors to large enterprise organisations – Corndel helps employers upskill their workforce with future-ready training, ensuring teams can adapt and thrive alongside emerging technologies such as AI.

To match its mission of helping companies train and prepare their staff for evolving technological processes, Corndel was ready to take its digital presence to the next level and migrate its website to a modern CMS. 

This would help strengthen its search performance, as well as support long-term growth and visibility across an already competitive industry. To support them in their migration, they hired our team at Circulate Digital, so they could ensure:

• There was zero loss of backlink equity
• They would avoid visibility drops in non-branded search traffic 
• They could preserve UX and tech performance across new and historic ranking content
• They could maintain indexation stability whilst also managing complex redirects

To do so, Circulate designed a 5-step SEO migration strategy to deliver optimal success.

Domain authority remained stable at the previous 40, now increasing to 50 as of November 2025. Referring domains held steady (328 to 324), showing no loss in authority signals.

Average sitewide performance score increased by +14.87, with most templates exceeding pre-migration benchmarks. Core Web Vitals and load speeds improved significantly across key templates.

Organic traffic remained steady post-launch, with no ranking volatility – a critical success indicator for any migration. Over 540 tracked keywords held stable, with early opportunities identified to capture an estimated +2,097 additional monthly clicks through further optimisation.

Zero critical issues were identified post-launch. Google’s reindexing and redirect recognition progressed as expected, with indexed pages consolidating smoothly from 512 to 311.