KOIBIRD
eCommerce SEO
Keywords increased by 294% with organic revenue up 41%
Koibird is a London-based fashion brand known for its curated edits and bold seasonal collections, with a strong presence both online and in-store. Their goal was to make the fourth quarter their most efficient and high-performing period to date.
We began with a comprehensive audit of Koibird’s SEO performance to identify what was hindering the site’s progress. Using these insights, we built a unified search strategy that combined technical improvements, landing page optimisation, and content refinement to drive stronger organic results.
By closely analysing user behaviour and adjusting on-page elements as data came in, we uncovered new opportunities that supported consistent, scalable growth throughout the quarter. We prioritised key areas such as site speed, mobile usability, and crawl efficiency. These upgrades strengthened organic visibility and improved the accuracy of conversion tracking.
The faster load times and smoother experience also helped lift conversion rates, contributing directly to measurable gains across Koibird’s organic channels.
294%
Increase in new keywords
41%
Increase in organic revenue
“It’s been fantastic working with Circulate. The SEO team have been incremental in growing our business and getting us to the next level. I would highly recommend working with them!”
Gabriella May, Koibird
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.