By analysing performance in real time (GA4, Search Console, and Tag Manager events), we continually refined pages, updating metadata, headings, copy depth, schema, and UX elements to improve efficiency. The result was a highly optimised organic strategy that delivered measurable growth in qualified traffic, brochure downloads, enquiries, and bookings.
NHS
Increasing organic conversion rates by 256% within 3 months
THE BRIEF
Guy’s and St Thomas Hospital in London contacted Circulate to help them generate more leads for their Visiting Professional Programmes, as well as promoting their conferences and events.
At project kick-off, we implemented website analytics via Google Tag Manager to measure organic performance, tracking events such as brochure downloads, enquiries, and conference bookings.
Before this, the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.
THE RESULTS
Working with a limited budget, we built a hyper-specific SEO and content plan focused on exact regions and high-intent keywords. We created localised landing pages and tailored programme/event content to match the queries prospective visitors were actually searching.
256%
Increase in conversion rate
Content SEO
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Technical SEO
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
CRO
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
