OCTOPUS
267% increase in organic traffic to support brand awareness across the UK
THE BRIEF
Octopus Group is among the UK’s most innovative investment firms, operating across various sectors, including energy, healthcare, ventures, and property.
With a bold ambition to become a household name, they approached us to develop a search-led strategy aimed at boosting their digital presence and building brand recognition on a larger scale.
THE RESULTS
Our collaboration began with a comprehensive technical SEO audit of the Octopus Group website.
We addressed key performance issues, including improving page speed, fixing crawl errors, and optimising content structure, to create a solid foundation for both organic growth.
Following the successful campaign performance, we were invited to support awareness for Octopus’s flagship High Growth Small Business event at the House of Lords. We produced creative content assets that were repurposed across post-event marketing collateral.
267%
Increase in organic users
47%
Increase in impressions
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
