SUN LEISURE
274% Increase in transactions through organic search
THE BRIEF
Sun Leisure is one of the UK’s longest-established suppliers of professional printed gazebos and event equipment with in-house branding, appointed us to drive profitable growth from organic search.
We were appointed to deliver profitable growth through an SEO-led strategy, increase revenue year-on-year, grow enquiries for custom gazebos, and elevate brand awareness. The brief set clear success metrics, improve rankings for high-impact keywords and increase the number of non-branded terms.
THE RESULTS
We delivered a focused SEO programme that started with a keyword review to prioritise content updates on key service pages, followed by uploading and formatting those improvements and writing new, optimised metadata.
We created a clear roadmap, ran regular technical health checks, audited 404 pages and planned appropriate redirects, and explored structured data for important templates. We also improved pages with low click-through rates using conversion-led metadata, refreshed older blog posts to keep them relevant, fixed broken YouTube embeds, and published all updates.
20%
Increase in organic users
274%
Increase in transactions
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
