AYM
14:1 Return on ad spend through our ‘Turn Off The Lights’ campaign
THE BRIEF
For Black Friday we were tasked by AYM Studio to beat all previous sales records, drive huge numbers of customers to the website and ultimately make it an incredibly successful Black Friday.
Using a blended approach of driving pre-sale signs ups, 24-hour VIP access to the sale and our unique Paid Social strategies, we were able to build a huge buzz around the campaign and exceed all client expectations.
THE RESULTS
Our pre-launch build-up campaign generated an additional 382 VIP subscribers in just 3 days which led to over 1000 users visiting the website within the first 2 minutes of VIP access.
We broke all previous daily sales records by 251%, gained a 74% increase Year on Year and generated a 14:1 ROAS.
14:1
ROAS
251%
Increase on previous sales records
1
Best digital campaign award win
“Circulate have been instrumental in our company growth over the past 2 years. They always ensure that we are hitting or exceeding our targets. They always approach our targets with the same enthusiasm as our own internal team, which helps to double the impacts of the results that we are achieving with our company growth.”
Alie Mackintosh, AYM
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
