Overview.
Nory is a restaurant and hospitality operations platform. We built an SEO strategy designed to scale across traditional search and AI answers.
The objective.
Discovery showed gaps in internal linking, missing or duplicate on-page elements and untapped content themes. The goal was to expand keyword reach, strengthen authority and grow conversion-ready traffic.
Our approach.
We rebuilt the technical foundations, then made the site ready for AI search with schema, an llms.txt file and AI Overview targeting.
How we did it.
We rebuilt the foundations: refined internal linking, fixed redirect and metadata issues, added missing H1s, rolled out structured data at scale and started a page speed audit.
For AI search, we added an llms.txt file, advanced schema and AI parity testing, refined content around E-E-A-T and targeted 40 AI Overview keywords. Better links between blog and product pages moved users further down the funnel.
The results.
Users to success stories rose 76%, blog sessions 35% and organic users on product pages 21%. First-time organic visitors also grew 5% year on year.
- 76%
Increase in users to success stories.
- 35%
Increase in blog sessions.
- 21%
Increase in organic users on product pages.
Vortexa
