BASIL & GRAPE

When Basil & Grape launched their new website, the goal was clear: to turn online visibility into bookings. To achieve this, we built a local SEO strategy focused on increasing visibility in their area and strengthening their presence in Google’s local search results.

Our aim was to establish Basil & Grape as the go-to Italian restaurant in Croydon. After a detailed review of their digital presence, we uncovered key opportunities in local listings, keyword targeting, and on-site optimisation. These insights shaped a campaign that delivered immediate impact. In the first month alone, nearly 2,500 new users visited the website, driving a noticeable rise in bookings and overall brand awareness.

Through an optimised Google My Business profile and a refined local SEO setup, Basil & Grape earned top positions in the local map pack for high-intent searches such as “Italian restaurant Croydon” and “wine bar near me.”

We also strengthened the website itself, improving its technical SEO and content foundations to maximise organic performance. This involved adding schema markup, improving internal links, refining metadata, and creating locally relevant content to capture valuable search terms.

The outcome was clear: Basil & Grape secured the #1 position for three key keywords with a combined monthly search volume of over 3,000.

Today, the restaurant continues to see consistent organic growth, strong visibility in local search, and a steady stream of diners discovering it online, showing how a smart SEO strategy can drive measurable, real-world results.