GEO AGENCY

The Next Evolution of Search Visibility

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What is GEO?

Generative Engine Optimisation (GEO) is the next step in search marketing. It focuses on improving visibility within AI-generated search results and generative search engines such as Google SGE, ChatGPT, Perplexity, and Bing Copilot.

Traditional SEO helps you rank in search results. GEO goes further, it ensures your brand and content are referenced, cited, and surfaced inside AI-generated answers, summaries, and recommendations, where users are now spending their attention.

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GOOGLE SEARCH

Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.

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AEO

We optimise your site’s structure, data, and content for Answer Engine Optimisation (AEO) ensuring that Google, Bing, and AI assistants can easily understand your information and present it directly in answers, snippets, and voice results.

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MIGRATIONS

We manage every part of your website migration, from URL mapping and redirects to crawlability and indexing. The goal is to protect your current rankings and make the move as smooth as possible. Our process keeps performance steady, preserves SEO value, and sets your new site up for lasting growth.

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OUR CORE FOCUS AREAS

01

Entity and Topical Authority

Building structured credibility so AI systems recognise your brand as a trusted, expert source.

02

Structured, Well-Cited Content

Producing content with verifiable data, statistics, and sources so it’s easily understood and referenced by AI.

03

Cross-Platform Brand Presence

Strengthening authority signals across PR, social media, knowledge panels, and data sources such as Wikidata.

04

Content Freshness and Depth

Keeping your content comprehensive and current, AI models favour detailed, recent information.

VORTEXA

Lead volume increased by 250% across SEO

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Our Experience and Expertise

We’ve spent years helping brands grow through SEO, technical optimisation, and performance-driven content. GEO is the natural next step, merging those proven foundations with emerging search technologies.

Our team understands how search engines and AI models interpret authority, relationships, and context between topics. We use that knowledge to make your brand visible, credible, and consistently referenced where it matters most.

GEO is suited to brands that:

Already perform well in organic search and want to stay ahead of the next evolution in search visibility.
Publish expert-led or data-driven content that AI systems can reference.
Want to protect and grow their SEO investment by expanding visibility beyond traditional search results.

Example

If a user asks ChatGPT or Google SGE, “Who are the best golf clothing brands?”, a GEO-optimised brand could appear directly within the generative summary or as a cited source, achieving visibility in the new front page of search.

Our GEO Service Offering

GEO Visibility Audit

We review your current visibility across platforms like Google SGE, ChatGPT, Bing Copilot, and Perplexity to identify where your content is missing or underperforming.

Strategy and Roadmap

We design a tailored roadmap that includes:

Priority topics and semantic clusters
Technical and schema improvements
Authority-building opportunities through PR and partnerships
Content plans designed for AI visibility

Content and Data Implementation

We track how your content performs in both traditional and generative search. Regular audits ensure site speed, crawlability, and entity signals remain strong. Monthly updates keep you informed about visibility trends and growth opportunities.

Authority and PR Activation

We help your brand appear where AI models look for trusted sources, in respected publications, directories, and data repositories like Wikidata. We also create high-quality, data-driven content that naturally earns citations.

Ongoing Optimisation and Reporting

BORN TO BE FOUND

Hosted by our founder, Danny Daley, the Born to Be Found SEO Podcast gives ambitious brands and marketers a place to strengthen their understanding of search.

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GEO AGENCY FAQs

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation is the process of improving how your brand appears in AI-generated search results. Instead of just ranking in traditional search results, GEO focuses on helping your content get referenced, cited, or surfaced in AI-driven summaries and answers on platforms like Google SGE, ChatGPT, and Bing Copilot.

How is GEO different from traditional SEO?

Traditional SEO focuses on improving rankings within Google’s standard search results. GEO goes further by targeting visibility within AI-generated content, where users are increasingly finding their answers. It involves optimising structured data, topical authority, and brand signals so that AI systems recognise and reference your business as a trusted source.

Why does GEO matter for my brand?

Search behaviour is changing quickly. More users now rely on AI tools for answers instead of scrolling through search results. GEO helps your business stay visible during this shift, ensuring you remain part of the conversation as AI platforms generate responses that influence user decisions.

How do you make a brand visible in AI search?

We build visibility by improving how AI systems interpret your website and brand authority. This includes strengthening entity data, creating well-cited and trustworthy content, adding structured markup, and building brand signals across key platforms, from PR mentions to knowledge panels.

Which platforms does GEO target?

Our GEO strategies cover Google’s Search Generative Experience (SGE), ChatGPT, Bing Copilot, and Perplexity. These platforms utilise large language models that gather information from credible sources across the web, and we ensure your brand becomes one of those trusted sources.

How long does it take to see results from GEO?

Results vary depending on your starting point. For most brands, improvements in visibility and authority begin within three to six months as AI systems start recognising new content and entity connections. Like traditional SEO, GEO builds momentum over time with consistent optimisation.

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