APOLOGIA
52% SEO revenue increase in under 12 months
THE BRIEF
Apologia, a prominent provider of homeschool educational materials, sought to overcome significant limitations in their website’s structure and search visibility. They partnered with us to create a robust SEO strategy designed to increase online sales, improve keyword rankings, and enhance user engagement.
Their site initially relied on a single “Shop” page with filtering options, which constrained its ability to rank for a diverse set of keywords and attract organic traffic. We were tasked with designing a solution to unlock the site’s SEO potential.
OUR STRATEGY
Our SEO experts implemented a transformative plan for Apologia, which included:
- Designing wireframes and creating 40 unique category pages, each tailored with optimised content and metadata.
- Structuring URLs to maximise keyword potential while ensuring seamless redirects from the old filter pages.
- Mapping and integrating high-performing keywords across the site’s grades and subjects.
- Replacing internal links and navigation to direct users to the newly optimised pages.
The approach was comprehensive, addressing technical SEO, content creation, and user experience to deliver a strong foundation for growth.
THE RESULTS
Our efforts led to remarkable improvements across key metrics, including:
Comparing March–November YoY, revenue surged by over half, demonstrating the power of effective SEO.
User engagement rose significantly, reflecting the success of the optimised category pages and improved site structure.
From March to November, Apologia’s ranking keywords jumped from 4300 to 8249, with positions 1-3 increasing from 356 to 507.
52%
Increase in revenue
44%
Increase in Engagement
3459
New keywords ranked
BLOG SUCCESS STORY
In addition to the main site, the blog saw exceptional growth:
- Total clicks grew by 114.7% (2.87K to 6.16K), and impressions increased by 124.3% (317K to 711K).
- User sessions surged by over 130%, with engagement metrics echoing the success of our SEO-driven enhancements.
- Opportunities to improve CTR were identified, paving the way for future refinement and optimisation.
“we’ve been really impressed with Circulate’s approach to SEO, balancing both technical and content-driven strategies with a clear plan in place. They’re always looking for ways to optimize performance and bring fresh ideas to the table.”
Ashlynn Henkel | Marketing Director | Apologia
THE OUTCOME
Our collaboration transformed Apologia’s SEO landscape, driving more traffic, higher engagement, and record-breaking revenue growth.
By focusing on technical precision, keyword optimisation, and user-centric content, we achieved results that exceeded expectations, solidifying Apologia’s online presence and unlocking sustainable growth.
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
