AYM
251% increase on previous sales record from organic search
THE BRIEF
For Black Friday, AYM Studio tasked us to beat prior sales records, drive traffic, and make the event a success.
We built organic momentum with pre-sale email sign-ups captured through SEO-led landing pages and teasers, and offered 24-hour VIP access via on-site gating. A coordinated content calendar, refreshed category copy, structured data, and sitewide performance fixes generated buzz, lifted rankings, and delivered record sessions and revenue, exceeding every target.
THE RESULTS
Our strategy generated an additional 382 VIP subscribers in just 3 days which led to over 1000 users visiting the website within the first 2 minutes of VIP access.
We broke all previous daily sales records by 251%, gained a 74% increase Year on Year.
251%
Increase on previous sales records
1
Best digital campaign award win
“Circulate have been instrumental in our company growth over the past 2 years. They always ensure that we are hitting or exceeding our targets. They always approach our targets with the same enthusiasm as our own internal team, which helps to double the impacts of the results that we are achieving with our company growth.”
Alie Mackintosh, AYM
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
