BATHROOMS BY DESIGN
71% Increase in leads through organic search
THE BRIEF
Bathrooms By Design is a prominent name in the bathroom retail industry, offering an innovative 3D design service that enables customers to visualise and plan their ideal bathrooms with the help of expert designers.
The objective was to increase awareness of this unique service and generate high-quality, conversion-ready leads through a more innovative, more efficient SEO strategy.
THE RESULTS
As a results-driven search marketing agency, we began with a comprehensive technical audit of the client’s website.
Although the brand was well known, its organic footprint lacked precise targeting and efficiency. There were gaps in topical coverage, missing intent-led content, and crawl issues from thin templates and weak architecture. Our goal was to rebuild the site’s information framework with a focus on intent, relevance, and scalability.
We restructured content into tightly themed hubs, segmenting by service type, supporter intent, and keyword specificity. This enhanced topical depth and aligned the user journey with richer, more relevant landing pages. Together, the program increased qualified organic sessions, improved rankings for priority terms, and created a sustainable foundation for future growth.
71%
Increase in leads
31%
Increase in keywords
“Great agency to work with. The team have managed our SEO campaigns for the last 6 months and we’ve seen better results than the previous agencies we’ve used”
Sam Colwill, Bathrooms By Design
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
