BATHROOMS BY DESIGN
71% Increase in leads through Google Ads
THE BRIEF
Bathrooms By Design is a prominent name in the bathroom retail industry, offering an innovative 3D design service that enables customers to visualise and plan their ideal bathrooms with the help of expert designers.
The objective was to increase awareness of this unique service and generate high-quality, conversion-ready leads through a more innovative, more efficient paid media strategy.
The objective was to increase awareness of this unique service and generate high-quality, conversion-ready leads through a more innovative, more efficient paid media strategy.
THE RESULTS
As a performance-driven search marketing agency, we began with a comprehensive audit of the client’s existing PPC account.
Although the brand had been investing in Google Ads, its campaigns lacked precise targeting and efficiency. There were gaps in audience segmentation, missed keyword opportunities, and budget inefficiencies due to underperforming ad structures. Our goal was to rebuild the account with a focus on intent, relevance, and scalability.
We restructured the campaigns into tightly themed ad groups, segmenting by service type, customer intent, and keyword specificity. This allowed us to enhance targeting granularity and align the user journey with more relevant landing pages.
In parallel with our paid search efforts, we implemented several SEO and CRO improvements to support site performance and conversion tracking. These technical SEO enhancements not only boosted the site’s overall performance but also contributed to better paid media efficiency by improving Quality Scores and reducing CPCs.
71%
Increase in leads
-31%
Cost per conversion
“Great agency to work with. The team have managed our PPC campaigns for the last 6 months and we’ve seen better results than the previous agencies we’ve used”
Sam Colwill, Bathrooms By Design
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
