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Increase in conversion rate

01. The Brief

As one of London’s largest and busiest teaching hospitals, the Guy’s and St Thomas’ NHS trust offer learning opportunities to healthcare professionals from the UK and overseas.

Guy’s and St Thomas Hospital in London contacted Circulate to help them generate more leads for their Visiting Professional Programmes, as well as promoting their conferences and events.

02. Strategy

On campaign kick-off, we implemented website analytics using Google Tag Manager to track specific events such as brochure downloads, enquiries and conference bookings.

Before this, the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.

03. Results

Working with a limited budget, we created hyper-specific Google Ad campaigns focused on exact regions and keywords.

When combined with our PPC management expertise, this allowed us to ensure the Trust received the best possible results from their PPC investment.

“The VPP campaign targets doctors and health care professionals in the EMEA region who wish to learn from NHS workers through clinic attachments and observerships.”

NHS Guy’s and St Thomas’