NHS
Increasing PPC conversion rates by 256%
The results
Working with a limited budget, we created hyper-specific Google Ad campaigns focused on exact regions and keywords.
When combined with our PPC management expertise, this allowed us to ensure the Trust received the best possible results from their PPC investment.
256%
Increase in conversion rate
Guy’s and St Thomas’ NHS trust
As one of London’s largest and busiest teaching hospitals, the Guy’s and St Thomas’ NHS trust offer learning opportunities to healthcare professionals from the UK and overseas.
The Brief
Guy’s and St Thomas Hospital in London contacted Circulate to help them generate more leads for their Visiting Professional Programmes, as well as promoting their conferences and events.
Our Strategy
On campaign kick-off, we implemented website analytics using Google Tag Manager to track specific events such as brochure downloads, enquiries and conference bookings.
Before this, the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.
