Case Study > Amazon Ads
Refreshing Sun Leisure's Digital Foundations
Looking for a refreshed website design that was crafted for conversions, Sun Leisure came to the right agency. Our CRO and web-design specialists planned the website from the ground up with long-term SEO performance & high performing ads in mind. Whilst in the process, our Amazon ads team launched a targeted campaign that smashed previous sales records.
Sun Leisure enlisted Circulate to audit their existing amazon ads campaigns, with the aim of maximising efficiency and order volume across their accessories range on the Amazon platform. Previously, the account had struggled with ROAS efficiency, which limited the amount of orders being generated through the campaigns.
Following an in-depth audit of their active campaigns, we set to work refreshing each campaign to follow best practices to improve account/campaign navigation, reporting, and growth through optimisations. This included the set-up of an additional automatic campaign as well as an exact keyword targeting campaign for each product.
High Intent Accessory Campaigns
Through continual optimisations and search query reviews, we managed to improve year on year performance drastically. The campaigns generated a 676% increase in revenue, pushed by a 306% increase in orders. This was achieved whilst improving efficiency, with ROAS increasing by 160%.
increase in YoY ROAS to 4.9 across April
Increase in orders