VORTEXA
Lead volume increased by 250% across SEO
THE BRIEF
Vortexa specialises in providing real-time data on cargo and freight movements. They partnered with Circulate to enhance qualified traffic and improve conversions across SEO, with an emphasis on effectively reaching key customers.
We improved Vortexa’s SEO by optimising key landing pages for the same demographic targets. This involved making adjustments to on-page content, improving internal linking, and updating metadata, which helped increase organic visibility and ensured consistent messaging across both acquisition channels, resulting in a seamless user journey.
By focusing on our target audience, we were able curate a high-value content strategy that resonated to user pain points.
We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority and synchronised our messaging across the website to create a seamless user experience. This strategy significantly enhanced visibility in organic search results, resulting in increased lead generation and improved long-term search performance.
250%
Increase in enquiries
30%
Increase in conversion rate
“Despite our niche and high-value market presenting its own set of challenges, Circulate continuously produce superior results. Personally, I am most impressed by the time and effort that went into researching our industry and tailoring the strategies to our individual goals.”
Martyna Barysaite, Vortexa
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
