Paid advertising stops the moment your budget does. SEO works differently, it builds momentum over time, growing visibility and authority that continue to generate results. For e-commerce brands, that means attracting high-intent customers month after month without relying solely on ad spend.
eCommerce SEO agency
Scalable eCommerce SEO services for in-house marketing teams
SEO services built for lead generation
At Circulate, we help eCommerce brands stand out in search results and turn visibility into revenue.
As a specialist eCommerce SEO Agency, we build strategies that combine technical optimisation, engaging content, and data-led insights to deliver long-term, measurable growth. Our team understands how search engines read product data, interpret authority, and assess context. We ensure your store isn’t just visible, but recognised as a trusted and credible brand across the evolving landscape of search.
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
AEO
Optimise pages to win the answer on the SERP. AEO structures content around real questions, builds concise answer blocks, and adds the right schema to earn mentions in AI Overviews, People Also Ask and rich results, driving qualified clicks from search today.
GEO
Put your brand inside AI search and LLMs. Our GEO tactics clarify entities, authorship and sources so Google SGE, Bing Copilot and ChatGPT can clearly understand, cite and surface your material. Schema, summaries and freshness signals keep you referenced.
Migrations
We manage every part of your website migration, from URL mapping and redirects to crawlability and indexing. The goal is to protect your current rankings and make the move as smooth as possible.
Our eCommerce SEO services
01
Technical SEO
We build the technical framework that helps search engines understand, crawl, and index your website effectively. From site speed and structured data to mobile performance and Core Web Vitals, we make sure every technical element supports stronger organic visibility.
02
Content Optimisation
We create and refine content that connects with both your audience and search intent. Each page is designed to rank for the right keywords, attract qualified visitors, and drive meaningful engagement that converts into growth.
03
On-Page SEO
We optimise every on-page factor, including metadata, headings, internal linking, and site architecture , to strengthen topical relevance and maximise search visibility. Every adjustment supports your wider SEO strategy and commercial goals.
04
Trust & Authority Building
We build authority through strategic link acquisition and digital PR that earns attention from the right sources. This strengthens your brand reputation, improves trust signals, and enhances performance across competitive results for both traditional search and AI.
05
Data Insights & Reporting
We measure what matters. Our SEO reporting focuses on organic growth, keyword rankings, traffic quality, and conversion metrics, giving you clear visibility into what’s driving performance and where to grow next.
06
Search Innovation & AI Integration
The search landscape is evolving fast. We incorporate emerging strategies like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to help your brand stay visible across AI-driven platforms, voice search, and future search experiences.
07
International SEO
We take a strategic approach to international SEO to keep your brand visible and competitive across all markets. Our work covers multilingual optimisation, hreflang implementation, regional keyword targeting, and local search performance improvement.
08
Social Search
We optimise for visibility across social media platforms like TikTok, Instagram, and YouTube, where audiences now discover brands. By combining SEO insights with social algorithms, we help your content rank, reach, and convert through more innovative, search-driven social strategies.
Aym
251% increase on previous sales record from organic search
We built organic momentum with pre-sale email sign-ups captured through SEO-led landing pages and teasers, and offered 24-hour VIP access via on-site gating.
eCommerce SEO example
Search plays a central role in every successful eCommerce business. When someone searches “best gym leggings”, your brand needs to appear ahead of competitors , and convert once the visitor lands.
eCommerce SEO agency
Every strategy we create focuses on three priorities, visibility, performance, and scale.
We start by strengthening your technical foundations, ensuring your site loads fast, is easy to crawl, and structured so search engines and AI systems can clearly understand your products. Whether you’re on Shopify, Magento, WooCommerce, or a custom build, we make sure your site performs flawlessly.
Next, we focus on content that converts. Every product and category page is optimised for intent, supported by content that builds trust and helps customers make confident buying decisions.
Finally, we grow your authority. Through digital PR, partnerships, and credible brand mentions, we strengthen trust signals that boost rankings and visibility across key search and discovery platforms.
Why SEO matters for eCommerce brands
Organic Visibility Captures Real Buying Intent
When shoppers search for products, they’re already close to making a decision. Appearing at the top of those searches puts your brand in front of people who are actively ready to make a purchase. SEO ensures you’re visible at the point of sale, not just during awareness.
SEO Reduces Dependence on Paid Channels
Ad costs across Google and Meta continue to rise, and competition is fierce. A strong SEO strategy balances your acquisition mix, helping you maintain steady traffic and sales even when paid performance dips or budgets tighten.
Technical SEO Improves User Experience
Search engines reward websites that perform well for users. By improving speed, structure, and navigation, SEO naturally creates a smoother experience, helping visitors find what they need faster and encouraging them to complete a purchase.
SEO Builds Brand Trust and Authority
Customers trust the brands they see at the top of search results. Consistent visibility signals credibility, making buyers more confident in their purchasing decisions. Over time, that trust turns into loyalty and repeat business.
SEO Future-Proofs Your Brand in AI Search
The way people discover products is changing. With Google’s Search Generative Experience and other AI tools shaping search results, brands that invest in SEO now are better positioned for the future. Optimising for both traditional and AI-driven discovery keeps your products visible as technology, and customer behaviour, evolves.
Latest SEO Blog Posts
eCommerce SEO agency FAQs
What does an eCommerce SEO Agency do?
An eCommerce SEO agency helps online retailers grow their visibility and revenue through organic search. This includes improving site structure, optimising product and category pages, developing content strategies, managing technical SEO, and building authority through digital PR. The goal is simple, to attract qualified traffic that converts into sales.
How is eCommerce SEO different from regular SEO?
Most SaaS brands start to see traction within 3–6 months. Significant growth usually follows from month 6 onward.
How long does it take to see results from eCommerce SEO?
Most brands start to see early movement within three to four months, with stronger, more consistent growth appearing from month six onwards. SEO takes time to build momentum, as your site gains authority, results accelerate and become more sustainable.
What platforms do you work with?
We’ve worked with eCommerce brands on Shopify, Magento, WooCommerce, BigCommerce, and bespoke CMS platforms. Whatever your setup, our focus is on technical accuracy, clear structure, and long-term scalability.
Can SEO work alongside paid media?
Definitely. SEO and paid media work best together. Paid channels provide quick wins and visibility, while SEO builds a lasting foundation that reduces acquisition costs over time. Together, they create a balanced growth strategy.
How do AI and generative search affect eCommerce SEO?
AI-driven search is changing how people find and compare products. Brands that optimise structured data, content, and authority are more likely to appear in AI-powered results. At Circulate, we integrate Generative Engine Optimisation (GEO) into our SEO work to ensure your products stay visible as search evolves.
How do AI and generative search affect eCommerce SEO?
AI-driven search is changing how people find and compare products. Brands that optimise structured data, content, and authority are more likely to appear in AI-powered results. At Circulate, we integrate Generative Engine Optimisation (GEO) into our SEO work to ensure your products stay visible as search evolves.
Do you help with website migrations?
Yes. We manage ecommerce migrations end-to-end, from technical audits and redirect planning to post-launch optimisation. Our process protects rankings, preserves visibility, and ensures your new site performs better from day one.
Why choose Circulate as your eCommerce SEO Agency?
We specialise in eCommerce SEO growth, having partnered with some of the world’s leading brands. Our team combines SEO expertise with creative strategy and technical implementation to deliver measurable results. We focus on what matters most: visibility, conversions, and long-term performance.
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.