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Discovery and keyword research.

We start by getting to know your brand, target audience, and goals. Our team will conduct thorough research to understand your industry, competitors, and any specific requirements you may have. This research helps us gain valuable insights that inform our creative approach, and dictate how we create your content.

We will then conduct keyword research, compiling a list of high-volume, high-intent keywords that will be the basis of your content.

Strategy development.

Based on the information gathered during the discovery and research phase, we develop a strategic plan for the copywriting project. This includes identifying key messaging, defining the brand tone of voice, and outlining the content’s structure and objectives. We collaborate with your team to ensure our strategy aligns with your vision.

Ideation and brainstorming.

Our team of copywriters engages in collaborative brainstorming sessions to generate creative ideas for your content. We explore different angles, techniques, and unique selling points that will resonate with your target audience. This phase allows us to uncover fresh and innovative concepts to make your content stand out from the rest.

Outlining and drafting.

Once the ideas are solidified, we create a detailed outline for the content. This helps us organise the structure and flow of the copy. We then move on to crafting the initial drafts, focusing on capturing the essence of your brand and effectively communicating your message. Multiple iterations and revisions are conducted to refine the copy further.

Editing and proofreading.

Our experienced copywriting experts review the content to ensure clarity, coherence, and consistency. We meticulously check for grammar, spelling, and punctuation errors. Additionally, we pay attention to sentence structure, tone, and overall readability. This editing and proofreading phase ensures that the final copy is error-free and accurate.

Collaborating and feedback.

We value your input throughout the process. We encourage open communication and collaboration, allowing you to provide feedback and expert suggestions at various stages. Your insights are vital in shaping the final copy and ensuring it aligns with your brand’s vision.

Finalisation and delivery.

Once all revisions and edits are implemented, and you are satisfied with the copy, we proceed to finalise it. We deliver the completed content to you in your preferred format, ready for implementation on your website, blog, social media, or other platforms.

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What is copywriting?

Copywriting is the art of crafting persuasive, compelling content for advertisements, publicity or marketing purposes. It aims to increase brand awareness and persuade a person or group of people to take action.

Why do I need a copywriting agency?

We know how important time and money are in all industries. That’s why we save you both with our copywriting services.

We save you long hours of planning and creating content, along with saving your business money from having to hire someone to create content.

What types of copywriting services do you offer?

We can create captivating copy for all your marketing needs. Whether that be descriptive ad copy for meta ads, product descriptions or a high-performing blog post for SEO purposes, we’ve got you covered.

Can you write for my specific industry or niche?

Of course! Our team of expert copywriters have experience crafting captivating content that converts for many industries, including fashion, finance, lead-gen and more. We can provide tailored copy that resonates with your target audience.

What if I need revisions or changes to the copy?

We offer revisions as part of our service. If you require any changes to the copy, simply let us know, and we’ll work with you to make the necessary adjustments until you’re satisfied with the final result.

Do you offer other digital marketing services?

We are a full-service digital marketing agency providing a range of marketing services that can support your campaigns. Our services consist of:

SEO
PPC
Paid Social