OCTOPUS
267% increase in organic traffic to support brand awareness across the UK
THE BRIEF
Octopus Group is among the UK’s most innovative investment firms, operating across various sectors, including energy, healthcare, ventures, and property.
With a bold ambition to become a household name, they approached us to develop a search-led strategy aimed at boosting their digital presence and building brand recognition on a larger scale.
THE RESULTS
Our collaboration began with a comprehensive technical SEO audit of the Octopus Group website.
We addressed key performance issues, including improving page speed, fixing crawl errors, and optimising content structure, to create a solid foundation for both organic growth and the efficiency of paid campaigns.
With the website in a healthier state, we launched a series of highly targeted Google Ads campaigns. These campaigns were structured around intent-driven keywords and tailored audience segments to ensure maximum visibility for Octopus Group’s key business areas while maintaining a strong return on investment.
Following the successful campaign performance, we were invited to support awareness for Octopus’s flagship High Growth Small Business event at the House of Lords. We executed targeted paid search campaigns to drive traffic to the event and produced creative content assets that were repurposed across post-event marketing collateral.
267%
Increase in organic users
47%
Increase in impressions
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
