We begin by understanding how search engines and AI tools interpret your brand. Our team reviews your site structure, entity coverage, and content clarity to identify gaps in visibility. From there, we develop a focused plan to improve your presence across AI Overviews, featured snippets, and other answer-led results.
What is AEO?
Answer Engine Optimisation (AEO) is the next step in search marketing. It’s about helping your brand become a trusted, verifiable source of information across Google AI Overviews, ChatGPT, Gemini, Perplexity, and voice assistants.
It focuses on improving visibility within AI-generated search results and generative search engines such as Google SGE, ChatGPT, Perplexity, and Bing Copilot. Traditional SEO helps you rank in search results. GEO goes further, it ensures your brand and content are referenced, cited, and surfaced inside AI-generated answers, summaries, and recommendations, where users are now spending their attention.
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity
SEO
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
GEO
Put your brand inside AI search and LLMs. Our GEO tactics clarify entities, authorship and sources so Google SGE, Bing Copilot and ChatGPT can clearly understand, cite and surface your material. Schema, summaries and freshness signals keep you referenced.
Migrations
Put your brand inside AI search and LLMs. Our GEO tactics clarify entities, authorship and sources so Google SGE, Bing Copilot and ChatGPT can clearly understand, cite and surface your material. Schema, summaries and freshness signals keep you referenced.
Our Core Focus Areas
01
Strategic Foundations
We assess how AI systems interpret your brand and identify what’s holding you back from appearing in answer-based results.
02
Semantic & Entity Optimisation
Our technical team structures your site with schema, data markup, and entity connections that help algorithms fully understand your content and brand context.
03
Answer-Led Content
We optimise and create content that answers your audience’s key questions clearly, helping you appear in AI summaries, featured snippets, and voice search results.
04
Authority Building
Through topic mapping, content clusters, and digital PR, we strengthen your authority and trust signals across all search ecosystems.
267% increase in organic traffic to support brand awareness across the UK
We addressed key performance issues, including improving page speed, fixing crawl errors, and optimising content structure, to create a solid foundation for both organic growth.
If a user asks ChatGPT or Google SGE, “Who are the best golf clothing brands?”, a GEO-optimised brand could appear directly within the generative summary or as a cited source, achieving visibility in the new front page of search.
We’ve been leading in search long before AI reshaped it, and we continue to help brands stay one step ahead.
Our AEO strategies combine creativity with technical precision to keep your brand visible, trusted, and commercially strong.
Our AEO Service Offering
Entity & Schema Optimisation
We lay the groundwork for AI-driven visibility by implementing structured data, schema markup, and entity mapping. This helps search systems recognise your brand’s expertise, connect it to key topics, and surface it more confidently across relevant search results.
Answer-Led Content Development
We optimise existing content and create new material that addresses your audience’s questions clearly and directly. Each piece is written to deliver quick, accurate answers, giving your brand more opportunities to appear in AI summaries, voice search results, and featured snippets.
Topical Authority Building
We strengthen your brand’s position by expanding coverage across core themes. Through content clusters and targeted digital PR, we help establish credibility and depth — increasing the likelihood of your brand being cited or referenced by AI-generated answers.
AI Overview & SERP Tracking
We track how your brand performs across AI Overviews, answer engines, and evolving search results. These insights guide our next steps, ensuring your strategy adapts as search technology advances.
Performance Reporting & Insights
Each campaign includes transparent reporting on growth, visibility, and entity recognition. You’ll see how your content performs across AI platforms and how that visibility translates into meaningful engagement and conversions.
Latest AEO Blog Posts
AEO Agency FAQs
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the process of making your content understandable and trustworthy to AI-driven search systems. It ensures your brand appears as a direct, reliable answer across platforms like Google AI Overviews, ChatGPT, and voice search tools.
How is AEO different from SEO?
SEO improves rankings within search results, while AEO helps your content appear inside the results, as the actual answer. It focuses on structured data, entities, and content clarity, helping AI recognise your content as authoritative.
Why is AEO important now?
AI-powered search is changing how users access information. If your content isn’t optimised for these systems, you risk disappearing from where people are actually searching. AEO helps your brand stay discoverable and relevant as search evolves.
Who benefits most from AEO?
Any brand that depends on organic visibility, including SaaS, B2B, eCommerce, and lifestyle businesses, can gain from AEO. It’s especially effective for companies investing in long-term content and authority-based growth.
How do you measure success?
We track how often your brand appears in AI Overviews, snippets, and zero-click results, alongside traditional SEO metrics like traffic, engagement, and conversions. The goal is clear: visibility that drives commercial impact.
Does AEO improve traditional SEO results too?
Yes. Optimising for answer engines naturally strengthens the same elements that improve SEO, site structure, content quality, and authority. It leads to stronger rankings, higher visibility, and better click-through rates.
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.



