Generative Engine Optimisation Agency
When the answer is written from scratch, we make your brand one of the sources it is written from.
ChatGPT, Gemini, Perplexity and AI Overviews compose an answer and credit a handful of sources. Being one of those sources is the whole game. As a GEO agency that is the problem we work on, and it sits inside the wider AI SEO agency work we do across AI search. Our GEO playbook sets out how we approach it.
What we build
The work that gets you into the answer
Citation baseline
Where you stand today across ChatGPT, Gemini, Perplexity and AI Overviews for the prompts your buyers actually use, and which competitors are being named instead of you.
Content models want to quote
Generative engines lift passages, not pages. We write self contained sections with a clear claim, the evidence behind it and the context a model needs to quote you accurately.
Source authority
Named experts, original data, real credentials and consistent entity signals across the web, so when a model weighs who to trust on a topic, your brand is a safe pick.
Prompt and entity coverage
We work from the prompts people actually type, not keyword lists, and cover the whole theme so you are a candidate source however the question is phrased.
Share of voice in answers
How often you are named across AI platforms for your priority prompts, tracked against a baseline and against the competitors being cited in your place. Closely related to answer engine optimisation, which targets the answer box in traditional search.
Traditional search, still counted
Rankings, snippet ownership and organic traffic tracked alongside the AI metrics rather than instead of them, because your customers move between the two without noticing.
Trusted by leading brands
What else we do
Search is bigger than one discipline
Organic SEO
Keywords that map to money, pages that deserve to rank, and links that earn their place.
Technical SEO
Crawling, indexation and site speed sorted, so the pages you publish can actually be found and ranked.
Conversion
Traffic is only half of it. We find where the money leaks out of the journey and fix the page, not the theory.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow.
Data insights
Dashboards built around your goals rather than the tool’s defaults, so you can see what search is doing to the business.
Social search
Your buyers search TikTok, YouTube and Reddit before they reach Google. We make sure you turn up there too.
Nobody can guarantee you a place in an AI answer.
The platforms do not sell placements and do not publish their selection criteria. What we can do is raise your chances through work that is measurable, and report those chances honestly rather than promise a number nobody can hold.
Citations are the measure
We track how often you are named across ChatGPT, Gemini, Perplexity and AI Overviews for the prompts that matter to you, measured against a baseline rather than a hunch.
Then who is being cited in your place, prompt by prompt, so you can see exactly where the gap is and what closing it is worth.
Traditional visibility sits in the same report. Your buyers move between a generated answer and a blue link without thinking about it, so your measurement should cover both.
Buzz Capital
480+commercial keywords, from a standing start
Buzz Capital had a site that was not built for search and messaging that did not land. We rebuilt the structure and the content around commercial intent, taking them from low visibility to more than 480 commercial keywords.
Why trust us with it
What we can influence, and what nobody can
Generative results are assembled rather than ranked, which changes what generative engine optimisation can honestly promise. No agency controls what a model returns for a given prompt, and there is no submission process. What can be influenced is whether your pages are specific enough, sourced well enough and structured clearly enough to be worth pulling into an answer.
We track this against the prompts your buyers actually use rather than a generic list, and report how often you appear, which pages get cited and what happens to those pages afterwards. Where a competitor is being quoted instead of you, we look at what their page does that yours does not, which is usually clearer sourcing rather than more words.
Frequently asked questions
How does GEO differ from SEO?
SEO gets your pages ranked in traditional search results, built on keywords, backlinks and on-page optimisation. GEO is about getting your brand cited as the answer when a generative engine like ChatGPT or Perplexity writes a response instead of returning a list of links. The foundations overlap heavily: technical SEO, structured data, real authority, but GEO adds a layer on top: making content easy for a model to understand, trust and quote directly.
Is GEO Replacing SEO?
Be wary of anyone who tells you it is, as both are set to co-exist for the foreseeable future. Generative engines still rely on the same crawlable, well-structured, authoritative sites that traditional SEO is built on. GEO doesn’t replace that work; it extends it by adding the specific signals that help AI systems interpret and cite your content correctly. Drop your SEO foundations, and GEO has nothing left to build on.
What are the differences between AEO and GEO?
They’re closely related and are often used interchangeably, more often than they should be. GEO is specifically about being cited by generative engines when they write an AI-generated answer from scratch. AEO covers the broader world of automated answers, including the structured answer formats that have existed in search for years.
What is best agency for GEO?
There’s no single “best,” but look for an agency treating GEO as a genuine discipline rather than a rebrand of an existing SEO package. That means real testing across AI platforms, the technical SEO foundations to back it up and a digital PR capability to build the authority generative engines rely on. We built GEO into our service pillars for that reason, backed by the same technical SEO and digital PR expertise we deliver across every other pillar, plus our track record with existing clients. You can download the GEO playbook to see how we approach it.
Why do I need an agency to do my GEO?
GEO is moving fast enough that doing it alone gets expensive quickly. It takes ongoing testing across multiple AI platforms, technical implementation most in-house teams don’t have the bandwidth for and a digital PR function to build off-site authority signals. A GEO agency working across multiple brands spots patterns and platform changes faster than a single in-house team watching only its own performance.
What are the main GEO platforms?
The ones that matter most for UK businesses right now are ChatGPT, Perplexity, Google’s AI Overviews and AI Mode, Microsoft Copilot and Google Gemini. That list will keep shifting as usage grows and new tools launch, which is exactly why ongoing monitoring is part of GEO.
How much does generative engine optimisation cost?
Retainers start from £3,000 a month. It is rarely sold alone, because the page work that makes you quotable is the same work that makes you rank, and splitting the two into separate invoices helps nobody. The first month covers prompt research and a baseline of how often you currently appear.
Let’s look at your citation share
Send us your domain and we’ll come back with the prompts you are cited for today, who is being named instead of you, and what is worth fixing first.
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