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Why partner with Circulate

AEO Strategy & Audit

We begin by understanding how search engines and AI tools interpret your brand. Our team reviews your site structure, entity coverage, and content clarity to identify gaps in visibility. From there, we develop a focused plan to improve your presence across AI Overviews, featured snippets, and other answer-led results.

Entity & Schema Optimisation

We lay the groundwork for AI-driven visibility by implementing structured data, schema markup, and entity mapping. This helps search systems recognise your brand’s expertise, connect it to key topics, and surface it more confidently across relevant search results.

Answer-Led Content Development

We optimise existing content and create new material that addresses your audience’s questions clearly and directly. Each piece is written to deliver quick, accurate answers, giving your brand more opportunities to appear in AI summaries, voice search results, and featured snippets.

Topical Authority Building

We strengthen your brand’s position by expanding coverage across core themes. Through content clusters and targeted digital PR, we help establish credibility and depth — increasing the likelihood of your brand being cited or referenced by AI-generated answers.

AI Overview & SERP Tracking

We track how your brand performs across AI Overviews, answer engines, and evolving search results. These insights guide our next steps, ensuring your strategy adapts as search technology advances.

Performance Reporting & Insights

Each campaign includes transparent reporting on growth, visibility, and entity recognition. You’ll see how your content performs across AI platforms and how that visibility translates into meaningful engagement and conversions.

What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation is the process of making your content understandable and trustworthy to AI-driven search systems. It ensures your brand appears as a direct, reliable answer across platforms like Google AI Overviews, ChatGPT, and voice search tools.

How is AEO different from SEO?

SEO improves rankings within search results, while AEO helps your content appear inside the results, as the actual answer. It focuses on structured data, entities, and content clarity, helping AI recognise your content as authoritative.

Why is AEO important now?

AI-powered search is changing how users access information. If your content isn’t optimised for these systems, you risk disappearing from where people are actually searching. AEO helps your brand stay discoverable and relevant as search evolves.

Who benefits most from AEO?

Any brand that depends on organic visibility, including SaaS, B2B, eCommerce, and lifestyle businesses, can gain from AEO. It’s especially effective for companies investing in long-term content and authority-based growth.

How do you measure success?

We track how often your brand appears in AI Overviews, snippets, and zero-click results, alongside traditional SEO metrics like traffic, engagement, and conversions. The goal is clear: visibility that drives commercial impact.

Does AEO improve traditional SEO results too?

Yes. Optimising for answer engines naturally strengthens the same elements that improve SEO, site structure, content quality, and authority. It leads to stronger rankings, higher visibility, and better click-through rates.

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