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In today’s digital age, social media has become a crucial aspect of any business’s marketing strategy. With millions of users on various social media platforms, it’s no surprise that businesses are investing heavily in their social media marketing efforts – that applies to both organic social media strategies and paid advertising.

When looking specifically at paid social, managing social media advertising accounts can be time-consuming and overwhelming, especially if you lack experience and expertise in crafting the perfect paid social campaigns.

This is where a paid social agency comes in. A paid social agency can help you with your social media advertising efforts, including creating and managing ad campaigns. But how do you choose the right one for your business? In this blog post, we’ll discuss what to look for in a paid social agency.

Expertise and Experience

The first thing to look for in a paid social agency is expertise and experience. Has the agency won awards? Are the case studies good on their website? Be sure to analyse their past results for clients in detail so you can understand the impact they can have on your business.

A good agency should have a team of professionals who are knowledgeable about the latest social media trends and best practices. Look to sit down and have a chat with various different agencies – and you will know when an agency offers real expertise.

Have They Generated Results in Your Industry?

They should also have experience working with businesses in your industry. You can ask for case studies or references from past clients to get an idea of their expertise and the results they have generated for their clients.

If an agency specialises in your particular industry, the expertise they offer can be vital in generating high ROI from your advertising campaigns. There will be less risk of trial and error with your budget, and the experience within your industry can lead to more creative tactics that can boost the success of your social ads.

Services Offered

It’s important to know what services the paid social agency offers. Do they only manage ad campaigns, or do they also create engaging content for social media ads? Do they offer social media strategy development? Knowing what services are offered can help you decide if the agency is a good fit for your business.

Also, consider the channels you wish to promote your brand on. Are you looking to advertise on one specific platform? Or are you looking for an integrated approach across the likes of Facebook, Instagram, TikTok and maybe even LinkedIn?

With a clear understanding of exactly what you’re looking for, you can ensure you’re on the right track to picking the perfect paid social agency for you.

Communication and Reporting

Communication is key when working with a paid social agency. You should look for an agency that is responsive and communicates clearly. They should also provide regular reports on the performance of your ad campaigns. This will help you understand how your marketing efforts are impacting your business.

At Circulate, we provide regular weekly updates to our clients with all the things we have been working on – with a clear plan for what’s next. If that’s not enough, we create customised reporting dashboards with real-time data that shows all the KPIs that we are working towards, such as overall revenue driven, the amount spent – and anything else you wish to see.

A Customised Approach Based on Your Brand Objectives

Every business is unique, and a good paid social agency should understand that. They should take the time to understand your business and develop a customized approach to your social media marketing. This will ensure that the agency’s efforts are aligned with your business goals.

Your brand should be represented perfectly across every social media channel you advertise on, which applies to visuals, copy and the overall experience when users land on your website.


Lastly, you should consider the pricing of the paid social agency. While cost shouldn’t be the only factor, it’s important to choose an agency that is within your budget. Make sure to ask about pricing upfront, and understand what services are included in the pricing.

In conclusion, choosing the right paid social agency can help your business reach new heights. By considering the expertise and experience of the agency, the services offered, communication and reporting, customized approach, and pricing, you can make an informed decision that will benefit your business in the long run.

We’re the Perfect Paid Social Partner!

Circulate Digital have a proven track record of results, we’ve won awards, and we’d love to have a chat.
Talk to us today if you’re looking for a paid social agency that is dedicated to helping your business grow.