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Leveraging the full potential of WordPress for SEO can be tricky, but with the right strategy, it is possible to create a successful website and rank higher in search engine results. By learning how to optimise your content, use plugins effectively and link wisely, you’ll have a better chance of achieving long-term success while also avoiding costly mistakes. This blog will help guide you through the basics of using WordPress to maximise your website’s SEO potential.


Carry out keyword research

Keyword research is an essential part of any WordPress SEO strategy. You can begin with a brainstorming session to come up with relevant topics and the associated keywords to target. 

Additionally, you should also consider analysing competitor websites and leveraging various keyword research tools in order to identify popular search terms related to your industry. 

Don’t forget to use long-tail keywords, as these are more likely to have less competition than more general, short-tail keywords. 

Lastly, make sure to keep track of your keyword performance over time in order to adjust your strategy accordingly.

For more tips around keyword research, check out our blog, ‘A Guide to Keyword Research for SEO’. 


Utilise relevant keywords

Using relevant keywords is the first step to optimising a website for SEO performance. By incorporating relevant keywords into titles, headings, and body text, you can make sure your content is seen by the right people. 

Also, make sure to use both long-tail and short-tail keywords as well as synonyms in order to reach a wider audience. Remember that keyword stuffing won’t do any good—focus on providing quality content with careful keyword placement instead!

Allocating your keywords to a specific page clarifies what page should be targeting which keyword. This will also prevent your pages from competing for the same keywords. This is done by focusing on a keyword within the text of a webpage and ensuring the page offers value around exactly why your customers are searching.


Develop an effective internal linking strategy

Internal links are links from one page on your website to another page, and it helps give search crawlers an idea of how your website is structured and what information you have to offer. 

Creating effective internal linking can be a tricky process – too few or too many internal links can hurt your SEO performance. It’s important to create a balance between quantity and quality when it comes to internal linking; you want enough relevant links that help users navigate your site but not so many that they become overwhelming.

To effectively manage your internal links, it’s important to make sure they are organised in a way that makes sense for the user. Additionally, try to create natural-sounding anchor text that appropriately describes what the link is pointing towards and make sure there are no broken or dead links. Finally, consider using breadcrumbs or a site map in order to help users navigate your website more easily and ensure that all pages are properly linked with each other.

Finally, don’t forget about broken or dead links within your website, as these can hurt your SEO performance too. 

Keep content fresh and up-to-date

Fresh and up-to-date content is essential for cultivating an effective SEO strategy. Search engines favour websites that are constantly updating their content as it signals to them that the website’s content is relevant and useful.

Furthermore, frequent updates to your website tell search engine robots to crawl your website more often; this leads to better visibility in the SERPs and can even help you gain higher rankings. 

Updating your content also makes it easier for users to find what they need on your site, which can lead to increased engagement and longer session times. Also, fresh content will help keep users coming back due to its consistent relevance and ensure they don’t move on elsewhere in their search for information related to certain topics or keywords. 

Keeping content fresh and up-to-date is an important best practice when it comes to SEO optimisation that cannot be overlooked if you want a successful SEO strategy.


Use SEO plugins wisely

WordPress plugins are powerful tools that can help you optimise your website for better SEO performance. It’s important to choose the right plugins, as they will have a huge impact on your ability to rank in search engines.

Make sure you only use secure and reliable plugins. Some low-quality plugins may cause issues with your website; make sure you check out reviews on each plugin you install. 

Only use the plugins you need. Plugins can slow down your website, so it’s important to only use ones that are sure to benefit your website. Be sure to regularly check your plugins and delete any that you don’t use or need. 

Use Yoast SEO. This plugin allows you to easily change and optimise SEO titles, meta descriptions and images on each page of your website. It also gives you tips and advice on how to make improvements that will benefit your WordPress website SEO. 

Other plugins you can use for a variety of things are:

  • Smush – Reduces image files & improves site performance automatically.
  • WP Rocket – Boosts loading time, improves PageSpeed score, optimises core web vitals. 
  • Sucuri – Offers security and a web application firewall. Protects your website from DDoS, malware threats and XSS attacks, plus more. 

Using WordPress plugins effectively can be key to optimising your website for better SEO performance. Following these steps will help ensure that you get the most out of any plugin you decide to use.


Choose a quality hosting provider 

Choosing the right hosting provider is an essential part of improving your WordPress SEO. Whether you’re a beginner or an experienced user, it’s important to find a reliable host that can provide the features, tools and support needed for a successful site. 

We usually recommend using Kinsta. This is because when you use them, you will see faster page load times. Their hosting infrastructure is built on extremely powerful services, meaning your site won’t be starved for CPU and RAM resources.


Plan your website’s architecture

Website architecture is the foundation of any successful website. It involves planning out the structure, content and navigation of the website to ensure a seamless user experience. 

When planning a website architecture, it’s important to consider the needs of your target users and define clear objectives for the site. Take the time to think about what content you need on the site and how it should be organised. Then create a logical navigation system that makes sense to users and is easy to navigate.

To ensure a successful design, don’t forget to test various user scenarios with actual users, conduct usability tests and accessibility audits, and make changes or improvements as needed. With an effective website architecture plan in place, you’ll be well on your way towards having a great website!


Make sure your site is indexable 

Ensuring that your website is indexable by search engines is essential for increasing visibility and organic traffic. To make sure that search engines can crawl, index, and rank your content properly, be sure to include important SEO elements such as meta tags, heading tags, and alt text on all pages. 

Optimise title tags and meta descriptions so they are descriptive, relevant, and not too long. Additionally, ensure that all content is crawlable by regularly checking the site for broken links or orphaned pages. 

Finally, submit an XML sitemap and updated robots.txt file to Google so that the search engine can easily access your content. With these steps taken care of, you can rest assured that your website will be indexed correctly!


Optimise your URLs

Optimising your WordPress website’s URLs is an important step for improving your SEO and increasing organic traffic. To make sure that your URLs are optimised, be sure to use keywords in the post or page slugs and keep the URLs short.

Additionally, include a breadcrumb trail on pages and posts to improve navigation and help search engines understand the structure of the pages. 

Finally, set up 301 redirects for any outdated URL structure or for moved pages or posts. With these steps taken care of, you can ensure that all of your WordPress website’s URLs are properly optimised for SEO!


Optimise images

Optimising your website’s images is an important step for improving your WordPress website’s SEO and increasing organic traffic. 

To make sure that your images are optimised for search, be sure to include descriptive file names, alt text, and title tags. Additionally, minimise the size of images so they don’t slow down page loading time. 

Finally, make sure to add captions to all your photos to help users understand the content of the image and improve accessibility. 


Improve Site Speed 

Improving your website’s speed is an important step for optimising your SEO and increasing organic traffic. To make sure that your website is loading quickly, be sure to minimise the size of any images and videos you have posted.

Additionally, compress the size of any text-based files, combine similar scripts into a single request and enable browser caching to reduce repeat requests. 

Finally, keep server response time as low as possible by using a content delivery network or optimising your hosting plan to limit resource utilisation. 

If you follow these steps you can ensure that your WordPress website’s speed is optimised for SEO and provide visitors with a faster and more enjoyable experience, which in turn can improve conversion rates at a substantial level!

Optimise your XML sitemap and submit it to Google Search Console

XML sitemaps are an essential part of website optimisation for SEO, as they help search engines to index and rank your content. Submitting a properly constructed sitemap to Google Search Console allows you to make sure that the most recently updated pages are indexed, which can result in increased visibility and organic traffic. 

To optimise your XML sitemap, make sure your URLs are canonicalised and categorised correctly, as well as adding priority tags so that search engine crawlers can identify the most important pages on your site. Additionally, ensure there are no broken links included in the sitemap, as this can lead to decreased rankings in SERPs. 

Once you have optimised the structure of your XML sitemap and corrected any potential issues, submitting it to Google Search Console will help you improve WordPress SEO performance and increase visibility!


Audit your site

An SEO audit is a great way to gain insight into how well your website is performing in regard to organic search engine rankings. 

Conducting an audit of the technical SEO aspects of your website, such as page speed, schema markup implementation and keyword optimisation, can help you identify areas for improvement that may have been overlooked. 

Additionally, auditing the content on your website can be invaluable in getting an understanding of what changes need to be made in order to improve visibility in search engine results pages (SERPs). 

Regularly conducting SEO audits on your WordPress website will give you valuable insights that can be used to boost organic traffic and increase overall performance.


Ensure your site is fully secure

Ensuring your website is fully secure is essential for SEO success. Encrypting all data and communication between a customer and the website helps to protect it from hackers and malicious attackers. 

Additionally, implementing HTTPS protocols will improve rankings by showing search engines you take security seriously. Other measures, such as two-factor authentication, content delivery networks, and rate-limiting access attempts can also be put in place to further enhance the security of your website. 

Implementing all these measures will increase trustworthiness with visitors as well as help boost organic rankings due to increased security and improved ratings on SERPs.

Use an Agency 

If this all sounds too much for you (and there’s still more that we haven’t even covered), then why not look into using a WordPress SEO agency

Circulate Digital are the perfect WordPress SEO provider to help you maximise the organic search engine visibility of your website. 

Our team has a wealth of experience and expertise, helping to ensure that every element of your website is optimised for maximum performance. We use advanced analytics to uncover powerful insights into keyword trends and user behaviour patterns, allowing us to create tailored campaigns that drive more organic traffic to your site. 

With our creative strategies, you can be sure your website will get more visibility in SERP rankings. Plus, we provide regular reports so that you can track progress and optimise for even better results.

Get in touch today!