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If you are running Facebook ads, it's essential to keep an eye on your Facebook Cost Per Click (CPC) because it determines how much money you will spend for each click on your ad. Knowing how to decrease cpc on Facebook without compromising the quality of your ads can help you save money and improve your campaign's performance. In this blog, we will give you some tips on how to lower CPC.

Define your target audience

When it comes to leveraging Facebook Ads to reduce cost per click, it is important to consider the audience that you are targeting.
By carefully creating a precise target audience profile and finding out what resonates with them, you can increase your chances of success and reduce the average cost per click for each ad campaign.

When building an audience profile on Facebook Ads, consider factors such as age, income level, interests, behaviours, location and more. It is also important to think about how that target audience interacts with other websites and social media networks.
Once you have identified who your ideal customer is, you can create ads that are specifically tailored to their needs and interests – ones that will grab their attention and prompt them to take action.

Craft customer-focused copy

Creating customer-focused ad copy for Facebook Ads requires a thoughtful balance of content, tone and visuals. It is important to consider the needs of your target audience and create an effective message that resonates with them.

A great way to ensure that you create customer-focused ad copy is to use a combination of humour and information in your copy. This will help keep your audience engaged while also providing them with relevant information about your product or service.
Furthermore, it is important to be creative and unique when crafting ad copy for Facebook Ads. By using a unique voice or perspective, you can make your ads stand out from the rest and create an impactful message that stands out from the crowd.

Additionally, it is beneficial to add visual elements such as images or videos, which can capture people’s attention and help convey your message in an effective manner.

A/B testing for Facebook Ads

Testing different ad sets is another useful technique when looking at how to reduce cpc on Facebook ads.

It’s a process that can help you determine the best ad copy, imagery, and messaging to use when targeting your audience. It works by creating two versions of each ad, allowing you to measure which works better before investing more money in it.

A/B testing allows you to track results over time, helping you determine the best approach to reach your target audience. With A/B testing, you can identify trends in customer behaviour and fine-tune your ads to get the highest return on investment.

This method of testing helps eliminate guesswork and ensures that your ads are effective and targeted towards those who are most likely to take action. The key is to create multiple versions of the same ad with small differences between them – this will allow you to test different variables within the same campaign and refine your approach as needed for maximum success and minimum CPC.

Use retargeting

Retargeting can be a great way to reduce cost per click when running Facebook ads.

By targeting users that have already interacted with your website, you can ensure that the people who see your ad are more likely to convert into customers. This helps you get better results from your campaigns and ensures you’re getting the most out of each dollar spent.

One of the benefits of retargeting is that it allows for more flexibility in terms of design; you can create highly personalised ads that contain specific messages tailored to each user.

Additionally, retargeting enables advertisers to optimise bids for different audiences, ensuring they are reaching the right people at the right price. With retargeting, businesses have an increased ability to measure ROI as well as track conversion rates from various campaigns and audiences.

Use Facebook’s automatic placements

Using Facebook’s Automatic Placements can be effective when looking at how to decrease cpc on facebook Ads.

This feature automatically distributes your ad budget across several placements on Facebook—such as the main News Feed, right column, and Audience Network—to reach the widest audience possible.
When using Automatic Placements, you can specify which placements to include and exclude, giving you even more control over where your ads are seen.

Additionally, by utilising Automatic Placements, you can adjust bids within each placement so that you’re paying a fair price for each click or impression. With this feature, you get a better optimisation of bids and costs, leading to greater reach at a lower CPC.

By making use of Automatic Placements on your Facebook ads, you’ll be able to maximise your return on investment while reducing waste in clicks and impressions that don’t actually lead to conversions.

Utilise dayparting

Dayparting on Facebook Ads can be a great way to reduce the cost per click in your campaigns.
With dayparting, you can specify the days and times that your ad will run, allowing you to target those moments when the audience is most likely to engage with your ads. This, in turn, helps to reduce wastage and increases the efficiency of ad spend, leading to a better return on investment (ROI).

Additionally, crafting an effective message is easier when you have an updated understanding of when people are more receptive or active.
Dayparting also allows you to focus on specific demographics and locations so that your ad reaches its intended audience and avoids wasting money reaching people outside your target market.
Finally, dayparting can help boost CTRs as the ad is more likely to be seen at the right time by the right people.

Utilise new campaign types

Advantage+ is the new campaign type that Facebook ads have rolled out. This campaign type relies less on traditional targeting with a higher emphasis on creativity. Because of this, if you’re able to nail your creativity you will be rewarded with a lower CPC.
The targeting on Advantage+ campaigns works by using the engagement you receive from your ads to find people that are similar. Because of this, if you can create a highly engaged piece of creative, then you will not only help the algorithm find your ideal customer, but increase your engagement ranking.

Optimise post-click experience

Optimising post-click experience on Facebook ads is an important step a business can take to reduce cost per click.
By  ensuring the customers have a great experience after clicking on the ad, businesses can ensure that their CPC becomes much more affordable.

To do this, businesses should create landing pages that provide customers with quality and relevant content. This content should be tailored to their specific interests and needs and should be accompanied by engaging images, videos and other multimedia elements.

Additionally, they should also pay attention to loading times, as slow loading times may lead to dissatisfied customers and a higher CPC rate. By taking these steps, businesses can ensure that their post-click experiences are optimised and CPC rates are reduced.

Use an agency

By using an award-winning paid social agency such as Circulate, you won’t need to worry about spending your time on looking at how to lower cpc.

Our paid social experts take care of your Facebook ads from start to finish, leaving you to spend your time where it matters most.
Get in touch with us today to see how using a Facebook ads agency can help you with your campaigns.