A Technical SEO agency focuses on optimising the backend of your website to improve visibility, search engine rankings, and overall performance. This includes fixing crawl issues, enhancing website load times, improving mobile usability, refining site architecture, and implementing structured data, such as schema markup.
Consider it similar to building the foundation of a house; it doesn’t matter how attractive it appears on the outside if the structure beneath is weak. Technical SEO provides the groundwork that ensures your website is stable, scalable, and discoverable.
Why Technical SEO Matters
Without solid Technical SEO, even the best content can struggle to rank. If search engines can’t effectively crawl or index your website, your visibility suffers.
Technical SEO ensures that your content is discoverable and presented correctly in search results. Here’s why it’s essential:
- It ensures your site is crawlable and indexable by search engines.
- Improves site speed and core web vitals, resulting in a better user experience.
- Optimises mobile usability and responsiveness.
- Strengthens internal linking and logical URL structures.
- Aids search engines in understanding your content through schema markup.
These elements are crucial in today’s SEO landscape, where performance and user experience significantly impact rankings.
What Does a Technical SEO Agency Do?
A Technical SEO agency is responsible for ensuring the smooth and optimised functioning of your site behind the scenes. This typically includes a series of audits, fixes, and ongoing enhancements. Each month and quarter, we focus on the following:
- Site Audits – To identify hidden technical barriers that may be affecting your SEO performance.
- Crawl Optimisation – Enhancing how search engines discover and prioritise your web pages.
- Indexation Fixes – Ensuring that only the correct content is visible and indexed.
- Page Speed Enhancements – Reducing load times for a better user experience.
- Schema Implementation – Adding structured data to stand out in SERPs with rich snippets.
- Technical Error Resolution – Fixing broken links, redirect loops, server errors, and beyond.
- Core Web Vitals Improvements – Enhancing metrics like LCP, FID, and CLS.
- XML Sitemap and Robots.txt Optimisation – Ensuring clean communication with search engines.
A reliable technical SEO partner should communicate transparently, keeping you updated on both fixes and opportunities.
Our Technical SEO Experience in Action
At Circulate, we’ve assisted fashion, beauty, and lifestyle brands in growing significantly through robust technical SEO. For instance, we helped PRYA increase their product revenue by 45% by addressing crawl budget waste and implementing schema markup across its Shopify store.
We believe technical SEO isn’t about ticking boxes; it’s about strategic execution that aligns with broader marketing goals. Whether it’s migrating to a new platform or scaling internationally, we work closely with clients to ensure no technical stone is left unturned.
How to Know If You Need a Technical SEO Agency
If you’re uncertain whether your site requires technical SEO, ask yourself: Is your organic traffic stagnating or declining? Are you facing slow site speeds or high bounce rates? Are your pages not being indexed despite having great content? If you answered yes to any of the above, then technical SEO may be the missing piece. Identifying these signs early can save your business from long-term visibility issues.
Why Choose to Circulate as Your Technical SEO Agency?
Just as a house built on weak foundations will eventually crack, a website without robust Technical SEO is destined to underperform. At Circulate, we delve deeper than just surface-level improvements. We investigate your codebase, your analytics, and your architecture to reinforce the very infrastructure that supports your digital presence.
Where:
- A verified Google Partner
- Trusted by brands across the UK, AUS, UAE, EU, USA, and CA
- Specialists in platforms like Shopify, WooCommerce, Magento, and more
- We’re not here to sell fluff; we focus on tangible results through high-level technical expertise.
About the Author
Danny – CEO & Founder, Circulate Digital
With over a decade of experience in digital marketing, Danny has led campaigns that transformed brands across multiple markets. His expertise in technical SEO, especially for fashion and lifestyle eCommerce brands, drives scalable, long-term growth.
Trusted by Leading Fashion, Beauty & Lifestyle Brands
“Finding Circulate was a breath of fresh air! I knew from our first conversations that they would be the right SEO partner for our massive website migration/launch. They have proven to be honest, straightforward, knowledgeable, and reliable. They have gone the extra mile to ensure our launch is a success.”
See the full testimonial here.
References
Want to speak to a technical SEO expert? Get in touch.
FAQ’s: Technical SEO Agency
Do I need technical SEO if I already do content SEO?
A: Yes. Content SEO and technical SEO complement each other. Without a solid technical base, your content may not be visible to search engines, regardless of its quality.
How long does technical SEO take to show results?
A: Depending on the severity of the issues fixed, results can be seen within weeks, but most improvements become evident within 3–6 months.
Can technical SEO increase conversions?
A: Absolutely. Faster load times, mobile-friendliness, and streamlined navigation lead to a better user experience and increased conversions.
Will you collaborate with our developers?
A: Yes, we frequently work with both internal and third-party developers to ensure that technical fixes are implemented correctly and efficiently.
Which platforms do you work with?
A: We have extensive experience with Shopify, WooCommerce, Magento, WordPress, and custom-built CMS platforms.
Is technical SEO a one-time fix or an ongoing process?
A: Technical SEO is a continuing process. As algorithms change and your website evolves, maintaining a focus on technical SEO is essential.
