Being an audience-first display marketing agency, we immerse ourselves in your brand so we can target the right audiences and continuously optimise your display advertising campaigns to get you the best return on investment possible.
Hyper-targeted Google Display Ads
Display ads are perfect for a vast array of marketing objectives as they are bespoke and highly targeted. The Display Advertising Network is a global marketing infrastructure that features millions of websites that are showing targeted advertisements to users. Display Ads are shown using a system of precise behavioural targeting on networks such as Google Display Network.
Google manipulates online display advertising by matching user behaviour and site content with ads that it believes the user will find interesting and relevant. Display Ads can target users based on their interests and demographics or can be set to show on web pages that contain specific keywords or a given URL (placement targeting).
Reporting & insights.
With Circulate, you can see how your display ads are performing in real-time with your very own custom dashboard. Displaying the key metrics and data that you need to see how your organisation is growing with Circulate and we present this to you within our initial onboarding process.
When you choose to work with our expert team, you will receive detailed monthly reports and weekly performance updates that link to your live custom dashboard so all the information you need is always at your fingertips.
We’re a friendly bunch at Circulate and love to answer our client’s questions face to face during regular video call meetings. Not only will we gain deeper insight into your business and upcoming key events that will help us strengthen your campaigns further, but we’ll also run you through all the key insights of your campaign performance and answer any questions you may have.
Our approach to Google Display advertising.
As an industry-leading display advertising agency, we always strive for innovation through data-driven creativity. Our approach to display advertising relies heavily on layered targeting and dynamic ad messaging.
We use powerful display graphics and videos alongside punchy advertising copy for stand-out display adverts that lead to more clicks and most importantly, more conversions.
At Circulate, we’re big on transparency and tracking the performance of your display ad campaigns using a range of data-gathering digital tools at our disposal. This helps us understand which ads are performing well and where optimisation is needed for peak performance and a huge return on investment. We also create a custom reporting dashboard for you to track your results in real time.
Being on the lookout for opportunities to tweak campaigns for the better and consistently optimising them is key to achieve award-winning results. Our paid media team are experts in reading data and spotting all opportunities for maximum return on investment, making the most of your display advertising budget.
Remarketing is a method of collecting basic data from people who visit your website with the intention of serving them even more compelling ads in future. This encourages users to purchase your products or take an interest in your services. This data is collected by cookies that track a user’s online movements before the remarketing ads are served to them based on where they are at in the conversion process.
These types of remarketing ads will often feature a discount or a friendly reminder about your products or services and is a highly effective way to draw people back to your website and complete a purchase.
The Childrens Hospital Charity
Enabling 1710% in utilised ad spend with a Google grant account
Clicks increased by 320%, enabling us to drive a 1710% in utilised ad spend. Website donations also increased by 144%
Making the lives of marketing managers easier since 2014.
”Circulate have helped us to use our Google grant to create targeted digital advertising and worked hard to help us maximise this at a time when digital was the only option! We have regular catch ups and working with the team is really easy, they are really supportive and work hard to help us reach our goals.Caitlin HallattMarketing Manager | The Childrens Hospital Charity
”Despite our niche and high-value market presenting its own set of challenges, Circulate continuously produce superior results. Personally, I am most impressed by the time and effort that went into researching our industry and tailoring the strategies to our individual goals. Circulate have truly become an integral part of our team and we look forward to many more achievements together.Martyna BarysaiteMarketing Manager | Vortexa
”Circulate worked with us, a homecare agency, for over 2 years. In that time they helped optimise our web content for SEO as well as undertaking technical SEO tasks. The communication was clear and they responded quickly to ad hoc questions and tasks. A pleasure to work with this friendly company who felt like part of the team.Ed PithieMarketing Manager | Trinity Homecare
”Every month has seen increased traffic and sales as they continue to help us develop our brand. It feels like I have an extended team who help me with a wide variety of queries and keep me up to speed on progress made by the wider team.Andrew ParkerMarketing Manager | IN-HOUSE Furniture
Where are display ads shown?
Display adverts are shown on targeted websites, apps and social media platforms such as Facebook, Instagram, LinkedIn, TikTok, Youtube and more. The type of targeted display ad a user is shown depends on which platform they are on.
For example, a user may see an eye-catching banner ad on websites they visit or an enticing video ad about their chosen subject matter on Youtube before they are shown the video they originally clicked on.
What’s a key benefit of responsive display ads?
Responsive display ads are a great time saver! When you choose to use responsive display ads, you have more time to dedicate to campaign performance optimisation as Google Ads does all the hard work for you.
How do we measure display ad success?
There are a number of ways to measure display ad success and it all comes down to our favourite thing: data! Some of the key metrics for measurement are viewable impressions, display impression share, branded search demand, targeted conversion activity and revenue (on platform and off) and actual conversion data.
What are banner ads?
Just like the trusted billboard that has been around since the 1800s, digital banner ads have been around since the birth of the internet and are still an efficient way of spreading brand awareness and getting people to visit specific pages on your website.
What are video ads?
Video ads are a fantastic way to get your brand’s message across clearly and efficiently to your target audience. Usually seen on platforms such as YouTube, video ads can also be distributed through social media advertising networks and mobile apps.
What are dyamic display ads?
Distributed to users based on specific products or services they looked at on a website, dynamic display ads allow business owners to display the right ads at the right time to the right people, resulting in more conversions.
What are interactive display ads?
Capture your target audience’s attention by allowing them to engage directly with your ad. This clever way of advertising involves a user in the presentation of an ad making them more likely to take an interest in what you’re selling.
What are mobile display ads?
As more and more people are using their mobile phones to access the internet and specific apps, mobile display ads have become the perfect way to capture the attention of your target audience as they are adapted specifically for mobile users.