We start by understanding your audience, competitors, and search intent. From there, we build a clear roadmap that covers site structure, content optimisation, authority growth, and performance tracking. Every step is designed to boost visibility, generate leads, and drive revenue.
What is SEO?
In a world that is dominated by the internet and its ever-improving digital landscape, when it comes to finding products and services, customer journeys and experiences usually begin with a search engine.
On Google alone, there are over 70,000 online search queries processed every single second. In terms of tangible business growth, the power of search engines is a window of opportunity you cannot afford to miss.
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity
GEO
Our approach to Generative Engine Optimisation (GEO) ensures your content and site experience are clearly understood by platforms such as Google SGE, Bing Copilot, and ChatGPT, positioning your brand at the centre of emerging search experiences and generative summaries.
AEO
We optimise your website’s structure, data, and content so generative search engines like Google SGE, ChatGPT, and Bing Copilot can recognise and reference your brand in AI-generated results. This strengthens your visibility where your audience is already searching for answers.
Migrations
We manage every part of your website migration, from URL mapping and redirects to crawlability and indexing. The goal is to protect your current rankings and make the move as smooth as possible.
Our Core Focus Areas
01
Technical SEO
We build the technical framework that helps search engines understand, crawl, and index your website effectively. From site speed and structured data to mobile performance and Core Web Vitals, we make sure every technical element supports stronger organic visibility.
02
Content Optimisation
We create and refine content that connects with both your audience and search intent. Each page is designed to rank for the right keywords, attract qualified visitors, and drive meaningful engagement that converts into growth.
03
On-Page SEO
We optimise every on-page factor, including metadata, headings, internal linking, and site architecture , to strengthen topical relevance and maximise search visibility. Every adjustment supports your wider SEO strategy and commercial goals.
04
Off-Page SEO & Digital PR
We build authority through strategic link acquisition and digital PR that earns attention from the right sources. This strengthens your brand reputation, improves trust signals, and enhances performance across competitive search results.
05
Performance Tracking & Reporting
We measure what matters. Our SEO reporting focuses on organic growth, keyword rankings, traffic quality, and conversion metrics, giving you clear visibility into what’s driving performance and where to grow next.
06
Search Innovation & AI Integration
The search landscape is evolving fast. We incorporate emerging strategies like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to help your brand stay visible across AI-driven platforms, voice search, and future search experiences.
Lead volume increased by 250% across SEO
We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority and synchronised our messaging across the website to create a seamless user experience.
When someone searches for “best SaaS tools for project management” on Google, a well-optimised SaaS brand can appear at the top of the results. This comes from focused keyword targeting, high-quality content, and strong domain authority.
Our Approach To SEO
As a results-driven SEO agency, we focus on strategies that deliver real growth, not vanity metrics. Our approach blends technical know-how, smart content strategy, and data-led insight to improve visibility and attract the right traffic.
Our SEO Service Offering
Data-driven
As an industry-leading SEO agency that is entirely focused on driving amazing results, we always use a data-driven approach across a range of digital tools to understand the optimisations that will improve your organic visibility the most. That includes building a list of your ideal target personas based on collected data and building our strategy around them.
That applies across all aspects of our SEO service, from initial strategy and keyword research, to competitor analysis and finding new fruitful opportunities along the way. When it comes to measuring success, data is also at the heart of what we do, that’s why we report with complete transparency on all aspects of progress on any metric you find valuable across rankings, traffic, conversions and more.
Keyword intent & relevancy.
If a keyword isn’t relevant, it won’t be in our strategy. If a keyword won’t lead to great results, it won’t be in our strategy. If a keyword isn’t focused on the objectives set in the initial stages of our relationship… you know the rest.
We are an audience-first SEO Agency that will only focus on high-intent keywords that are laser-focused on your objectives. During keyword research, we analyse search competition, search volumes and current results in the SERPs on a keyword by keyword basis. This ensures every single minute of time we spend on optimising your website will be targeted towards the perfect keywords that will generate a substantial return on investment for your business.
High-quality content.
In an SEO world where aspects such as page experience and technical SEO are becoming increasingly important, the foundations of amazing SEO performance still include high-quality content that is structured to satisfy both users and search engines. This includes optimised service pages, elements of on-page SEO, blog content, expert guides and more.
Our team of content specialists will dive into all aspects of how your brand wants to be perceived online – from perfect target keywords and tone of voice to the ideal topics and content to cover. We also regularly analyse other content-based opportunities, including awesome PR and link building campaigns that will supercharge traffic and site authority. Once we’ve got to grips with all aspects of your business’ content, we begin hand-crafting a bespoke content strategy that strives directly towards your business goals.
Technical SEO.
To give any content-based optimisations the best possible chances of ranking highly in search engines, your website needs to be built and structured in a way that search engines can easily crawl, render and index its content. A dream house needs to look good and be structurally sound underneath, and a website is exactly the same.
Our team of SEO experts will dive deep into every technical aspect of your website that can influence the success of SEO. Finding key areas to optimise that often may be neglected by your competitors. This includes maximising crawl budgets, site speed, URL structures, code minification and more. As a specialist full-service SEO agency that covers all aspects of search engine optimisation, we will ensure that your website receives the technical attention it deserves, proving that technical SEO should be an integral part of any marketing strategy.
Site authority.
Search engines such as Google use overall site authority to determine how trustworthy the content across your website is and the level of expertise that it offers. For sites with a lower authority, it is essential to achieve the higher ranking positions for your core target keywords.
That’s why, as a leading SEO Agency, we will always look to improve the overall quality of your website in the eyes of search engines, as doing so will help catapult you to the summit of search engine results in a shorter space of time. Authority is based on a combination of factors, including the relevancy, quality and quantity of your website’s backlink profile – that’s why we regularly audit your backlinks whilst using digital PR to build new, authoritative links to your site.
An integrated approach to SEO.
As an SEO Agency that has won awards for our campaigns, we acknowledge that improving website traffic through specific target keywords is the ultimate goal of SEO. However, for best results, sometimes you need to go the extra mile – and that’s exactly what we do.
We use a range of other CRO and UX based tactics to ensure our SEO service is fully integrated, making the most of each and every user that hits your site. When we turn the tap on to attract more website traffic, the last thing we want is a leaky bucket.
SEO Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.
SEO Agency FAQs
Why use SEO?
Your website is the foundation for online business growth. If you want your brand to be successful online, SEO should be a fundamental part of your overall marketing strategy… we guarantee your best competitors are doing so.
By providing the care and attention required for maximised organic traffic, performance and conversions, this gives your business a sustainable route to long term SEO success.
Search engines break down physical boundaries by promoting the best optimised and most relevant products and services that users are looking to find. Ensuring your business outranks the competition is the ideal way to make the most of this potential, ultimately driving tangible results to help your business grow.
No matter the goal of your online marketing, with the right expertise and attention to detail, Search Engine Optimisation is a proven channel that can be adapted to exceed objectives. Whether you’re looking to increase leads, revenue, traffic, or any aspect of website performance, SEO is the perfect solution for you.
Why choose Circulate as your SEO agency?
Deciding what SEO agency to partner with is a big decision, and for the best return on your investment, it’s one you should do based on relationships and results. At Circulate, our TrustPilot reviews explain exactly why we fit the mould on both factors… we are always there to support our clients as an expert extension onto their existing team.
We work hard with internal marketing teams to understand everything about your business goals, striving towards them with great passion and enthusiasm as we love what we do. When we start working together, we will build you measurable OKRs and target keywords that help your SEO to scale, all whilst keeping you in Google’s good books. If this sounds like your perfect SEO agency fit, book in a discovery session with Circulate Digital today.
What makes Circulate different as an SEO Agency?
Building amazing relationships is a value of the Circulate brand – so we’ll do everything in our power to ensure you are 100% happy with every aspect of our SEO service. Granted, we care about improving organic traffic through optimised SEO. However, we care more about improving your overall revenues. We won’t provide you with fluffy figures to make ourselves look good – we’re here to provide real value, transparency and tangible results.
How quickly can you expect to see SEO results?
Every website is different, having specific strengths, weaknesses, issues and opportunities. We analyse your website from top to bottom across every aspect of SEO, prioritising the areas in our roadmap of activity that will have the most impact on your business.
How do you report on SEO campaigns?
As part of our SEO service, during the onboarding process, we will create you a custom dashboard that clearly reflects your goals and KPIs. This makes it easy to keep track of real-time progress over the short and long term.
If that wasn’t enough, your dedicated account manager will be there to provide weekly email updates, monthly reports and scheduled online catchups to cover all the important information required for success.
How detailed are your SEO audits?
Our SEO audits are amongst the most comprehensive in the industry. There’s not a single issue that could slip the cracks. This helps us build out the best possible roadmap based on your website’s top priorities, ensuring your investments in SEO drive the best possible results.



