Our AI Search playbook helps ensure your site and content are built for generative search, strengthening the signals LLMs use to feature brands in their answers.
What does the AI Search playbook include?
01
The new search landscape
This section sets the scene for how search has moved beyond a list of links into AI-led answers and richer SERP features, and why visibility now depends on being easy to summarise, trust, and recommend in a more conversational journey.
02
Where users search now
This section maps how discovery is spread across search engines, AI assistants, social platforms, communities, and marketplaces, and how people hop between them to research, compare, validate, and decide.
03
What brands must win at in 2026
This section focuses on understanding real audience questions in context, communicating with clarity that machines can interpret accurately, and building trust signals that make a brand safe to surface in answers.
04
Why GEO must be part of your strategy
This section frames GEO as the natural evolution of SEO in a world where systems interpret intent and generate responses, and it connects technical foundations, content, and authority-building into one visibility approach.
05
Technical foundations you can’t ignore
This section covers the technical essentials that help crawlers and models understand your site, including clean crawl paths, strong indexation control, coherent information architecture, structured data aligned to on-page reality, and a repeatable monitoring routine to catch issues early.
06
What to stop over-investing in
This section calls out common distractions that soak up effort without moving the needle, such as chasing marginal performance wins past meaningful impact, obsessing over mechanical on-page tweaks, and rolling out schema without clear purpose or alignment.
07
On-page GEO content signals
This section shows how to create pages that are easy to extract and trust by anticipating follow-up questions, demonstrating experience and expertise through authorship and sourcing, using internal links to build topical context, and writing in natural language that can be quoted cleanly.
08
Off-page signals and measurement
This section explains how credibility is reinforced beyond your website through consistent brand signals, quality third-party mentions and PR, and measurement that tracks inclusion and prominence in generated answers rather than relying only on rankings.
Octopus
267% increase in organic traffic to support brand awareness across the UK
We addressed key performance issues, including improving page speed, fixing crawl errors, and optimising content structure, to create a solid foundation for both organic growth.
The reality of your search performance
A complete audit of your search visibility
Our audit gives you a clear view of how your brand currently performs across modern search, highlighting technical gaps, visibility opportunities, authority signals, and conversion blockers in line with our 7 pillars of search domination. It’s completely on us, with no strings attached.
