EXCLUSIVE
NETWORKS
Global SEO transformation and vendor site consolidation
Exclusive Networks came to us during a period of explosive growth. Users were landing on the site, but not staying, lost in a network of vendor microsites, regional pages and inconsistent structures. This wasn’t an optimisation job; it required a full architectural rebuild.
We began by stabilising the technical environment. Years of duplication, broken pathways, irregular URLs and conflicting canonical signals were holding performance back. After stripping back and rebuilding the foundations, site health increased by 40 points and crawl barriers were removed, giving their growing traffic something solid to land on.
Next, we redesigned Exclusive Networks’ entire web architecture. Dozens of standalone vendor sites were replaced with one unified global structure that consolidated authority, simplified navigation and delivered a streamlined user journey. Engagement quickly improved, with bounce rate dropping by more than 10% as friction was removed and users could finally explore content with clarity.
To ensure long-term consistency, we created a global SEO Best Practice Framework, a single set of standards used by every vendor, region and content owner. This playbook governs metadata, URL strategy, content hierarchy, internal linking, imagery and redirects, preventing fragmentation from returning as the organisation scales.
The results were transformational. Organic traffic more than doubled, and became far more valuable. Users stayed longer, interacted deeper and navigated vendor content with ease. Most importantly, Exclusive Networks gained a scalable, future-proof global website capable of supporting international expansion and its extensive vendor ecosystem.
What began as a disconnected collection of microsites is now a unified, authoritative global presence, built for performance today and growth tomorrow.
100%
Increase in organic traffic
10%
Reduction in bounce rate
40+
Point increase in site health
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.
