SEO consultancy focuses on advice and direction. It’s about understanding what’s happening, what’s holding things back, and what should be prioritised, rather than doing the day-to-day work.
SEO consultancy
Strategic search support for brands that want clarity
What is SEO consulting?
Search gets complicated quickly. Algorithms change, platforms blur together, and advice often feels disconnected from reality.
SEO consultancy is about cutting through that.
For more than ten years, we’ve helped brands understand how search actually contributes to growth. Not just rankings, but visibility that leads to trust, engagement, and revenue.
We work with founders, in-house teams, and marketing leads who want straight answers. What’s working. What isn’t. And what’s worth focusing on next.
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
Our approach to SEO consultancy
01
Technical foundations
If the technical setup isn’t right, everything else struggles. We look at how your site is built and how search engines interact with it. Structure, indexation, performance, and how well it’s set up to grow without breaking.
02
Audience and intent
A lot of search traffic looks good on paper and does very little in reality. We look at who your visibility is actually attracting and whether that matches the people who are likely to engage, convert, or buy again. This usually highlights where effort is being wasted and where it should be refocused.
03
Google Search
Google still drives most commercial search demand. We review how your pages appear in search results, what they’re ranking for, and whether they match the intent behind those searches. That includes internal linking, page focus, and how content works together.
04
AI-driven search
Tools like ChatGPT and Google’s AI results are changing how people research brands. We look at how your content is picked up, referenced, or ignored in these environments. In most cases, the issue isn’t lack of content, but lack of clarity. Fixing that early makes a difference later.
05
Social search
People now search on social platforms for ideas, recommendations, and comparisons. We assess how discoverable your brand is in those spaces and whether content is structured in a way that supports search behaviour, not just posting frequency.
06
Authority signals
Search engines pay attention to who talks about you and where. We review links, mentions, and coverage to understand whether they’re helping build trust or simply existing in the background. Authority works best when it’s intentional.
07
Conversion and performance
Traffic alone doesn’t mean much. We look at what search visitors do once they arrive. Where they hesitate. Where they drop off. And where small changes could improve outcomes. Search should support the business, not just the report.
Exclusive Networks
Global SEO transformation and vendor site consolidation
Organic traffic more than doubled and became substantially more valuable. Users stayed longer, interacted more, and moved more confidently through vendor content.
Who SEO consultancy is typically useful for
- Teams with internal SEO resource, but limited senior search input
- Businesses preparing for change or growth
- Marketing teams being pulled in too many directions
- Founders who want a second opinion before committing budget
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SEO consultancy FAQs
How is this different from an SEO retainer?
A retainer is execution. Consultancy is guidance. It’s often used alongside internal teams or existing agencies.
Can you support in-house teams?
Yes. That’s a large part of our work. We work alongside in-house teams to provide senior-level direction, challenge assumptions, and help set clear priorities. This might involve reviewing strategy, pressure-testing plans, unblocking technical issues, or helping teams focus on the work that actually moves performance. The goal isn’t to take over. It’s to give teams clarity, confidence, and a clear path forward.
Do you help with migrations?
Yes. Especially before and after launch, when mistakes are most expensive. We offer a comprehensive SEO migration service to ensure that not only do you retain your hard-earned performance, but also scale with the new website.
Do you work with other agencies?
Yes. We work with agencies behind the scenes when they need senior SEO support. That can mean strategy input, a second opinion, reviewing work, or stepping in on more complex technical or migration projects. Everything is handled discreetly. We support the agency relationship, not compete with it.
