SEO migration

Seamless website migrations that protect your performance

What is a website migration?

A website migration isn’t just a technical process; it’s a turning point in your search performance. When handled without care, it can damage your organic visibility, cause traffic drops, and undo years of SEO progress.

At Circulate, we manage complex website migrations with a clear focus: to protect your rankings and retain the performance you’ve worked hard to build. Whether you’re switching platforms, redesigning, consolidating domains or expanding internationally, we ensure every SEO consideration is taken into account, so your site doesn’t just survive the migration, but thrives afterwards.

Book a FREE migration consultation

Research

AI Search

Our AI SEO service positions your brand at the research stage, inside ChatGPT, Google SGE, Perplexity and other AI answer engines. We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

See AI SEO Services

Traffic

SEO

Our SEO service drives the clicks that turn attention into traffic. When your audience moves from AI answers to more in-depth research, we make sure your brand dominates the traditional SERPs, with pages engineered to rank, attract qualified visitors and move them further into your funnel.

See SEO Services

Revenue

Conversion

Our CRO service turns that hard-won traffic into revenue. We analyse behaviour, remove friction and tighten your funnels so more visitors convert. The result? Higher sales, higher ROI and a website that works as hard as your marketing.

See CRO Services

No Traffic Lost,

Our website migration process

01

Pre-Migration Audit

Before anything changes, we will benchmark your current SEO performance and highlight areas that need attention.

02

Redirect Mapping

We create a complete 301 redirect map to preserve link equity, guide users to the right content, and avoid crawl errors. Every valuable page is mapped to a relevant new URL, protecting your organic performance.

03

Content and Structure Planning

We audit your existing content and help restructure your site in a way that makes sense for both users and search engines. You’ll know what to keep, improve, combine, or retire.

04

On-Page SEO and Metadata

We carry over and refine the key SEO signals that drive visibility. We also ensure your new site structure supports future SEO growth.

Page titles and meta descriptions
heading structures
Canonical tags and schema
Noindex rules
Aalt text and image data

05

Pre-Launch Checks

We run full QA before launch to make sure everything’s in order. That includes:

Redirect and crawl testing
Link checking
Indexability and robots.txt setup
Schema validation and on-page SEO
UX and mobile performance

06

Post-Launch Monitoring

After launch, we track:

Keyword and traffic trends
Indexation and crawl data
Errors or redirects are not working as expected
User journeys and conversion pathways

Aym

251% increase on previous sales record from organic search

We built organic momentum with pre-sale email sign-ups captured through SEO-led landing pages and teasers, and offered 24-hour VIP access via on-site gating.

See case study

Website migrations

Over a decade of hands-on experience delivering seamless website migrations for leading brands.

Our team combines extensive SEO expertise with a solid understanding of site architecture, crawl behaviour, and analytics. From the initial audit to post-launch monitoring, we manage every aspect to ensure that your new website performs better, faster, and more efficiently than ever before.