A website migration involves major changes to your site, such as a new platform, domain, structure or design. Without SEO guidance, migrations can lead to traffic and ranking losses.
SEO migration
Seamless website migrations that protect your performance
What is a website migration?
A website migration isn’t just a technical process; it’s a turning point in your search performance. When handled without care, it can damage your organic visibility, cause traffic drops, and undo years of SEO progress.
At Circulate, we manage complex website migrations with a clear focus: to protect your rankings and retain the performance you’ve worked hard to build. Whether you’re switching platforms, redesigning, consolidating domains or expanding internationally, we ensure every SEO consideration is taken into account, so your site doesn’t just survive the migration, but thrives afterwards.
Don’t Loose Traffic,
Don’t Loose Traffic,
Don’t Loose Traffic,
Don’t Loose Traffic,
Don’t Loose Traffic,
SEO
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
AEO
Optimise pages to win the answer on the SERP. AEO structures content around real questions, builds concise answer blocks, and adds the right schema to earn mentions in AI Overviews, People Also Ask and rich results, driving qualified clicks from search today.
GEO
Put your brand inside AI search and LLMs. Our GEO tactics clarify entities, authorship and sources so Google SGE, Bing Copilot and ChatGPT can clearly understand, cite and surface your material. Schema, summaries and freshness signals keep you referenced.
Our website migration process
01
Pre-Migration Audit
Before anything changes, we will benchmark your current SEO performance and highlight areas that need attention.
02
Redirect Mapping
We create a complete 301 redirect map to preserve link equity, guide users to the right content, and avoid crawl errors. Every valuable page is mapped to a relevant new URL, protecting your organic performance.
03
Content and Structure Planning
We audit your existing content and help restructure your site in a way that makes sense for both users and search engines. You’ll know what to keep, improve, combine, or retire.
04
On-Page SEO and Metadata
We carry over and refine the key SEO signals that drive visibility. We also ensure your new site structure supports future SEO growth.
- Page titles and meta descriptions
- heading structures
- Canonical tags and schema
- Noindex rules
- Aalt text and image data
05
Pre-Launch Checks
We run full QA before launch to make sure everything’s in order. That includes:
- Redirect and crawl testing
- Link checking
- Indexability and robots.txt setup
- Schema validation and on-page SEO
- UX and mobile performance
06
Post-Launch Monitoring
After launch, we track:
- Keyword and traffic trends
- Indexation and crawl data
- Errors or redirects are not working as expected
- User journeys and conversion pathways
Aym
251% increase on previous sales record from organic search
We built organic momentum with pre-sale email sign-ups captured through SEO-led landing pages and teasers, and offered 24-hour VIP access via on-site gating.
A failed migration example
Imagine a leading finance brand that once ranked first on Google for “best savings accounts in the UK.” But after a poorly executed website migration, crucial redirects were overlooked, and key pages were reworked without a clear plan. Within days, rankings slipped, traffic fell, and enquiries slowed down. Years of SEO progress and brand credibility were lost through one mismanaged move.
Website migrations
Over a decade of hands-on experience delivering seamless website migrations for leading brands.
Our team combines extensive SEO expertise with a solid understanding of site architecture, crawl behaviour, and analytics. From the initial audit to post-launch monitoring, we manage every aspect to ensure that your new website performs better, faster, and more efficiently than ever before.
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.
Website Migration Agency FAQs
Will a migration impact my search performance?
It can, yes, especially if redirects are missed or SEO is ignored. That’s why we take a proactive approach to safeguard your rankings and performance.
How long does a website migration take?
Most take between 4 and 12 weeks, depending on complexity. We’ll give you a clear plan and schedule from day one.
What platforms do you work with?
We’ve delivered migrations for Shopify, WordPress, Webflow, Magento and more. We tailor our approach based on your website CMS and objectives.
Can you help if the migration has already started?
Yes. If you’re mid-project or have launched and noticed issues, we can audit your setup, identify the problems and get things back on track.
Do you offer ongoing SEO after the migration?
We do. Once your new site is live, we can continue to support your SEO strategy, helping you grow on a solid foundation.
