No matter the goal of your online marketing, with the right expertise and attention to detail, SEO is a proven channel that can be adapted to exceed objectives. Whether you’re looking to increase leads, revenue, traffic, or any aspect of website performance, SEO is the perfect solution for ambitious brands looking for long-term growth.
PRYA
45% Increase in product revenue through eCommerce SEO
THE BRIEF
Following an extensive SEO audit, focusing on technical performance, website content, domain authority and current search engine visibility, Circulate put together an integrated SEO strategy and roadmap that attended to all issues in priority order.
With a number of technical issues, including poor site speed, an unoptimised internal linking structure, as well as crawling issues, it was our goal to fully optimise the way Google crawled and indexed the site.
Circulate ensured the site speed was in the green! With a site performance score of 95 and all core web vitals passing Google’s guidelines – we saw conversion rates climb by 37%. Our range of technical SEO efforts around crawl budgets also ensured PRYA’s crawl budgets were maximised to improve rankings for the target keywords our strategy was focused on.
SEO RESULTS
We saw a vast improvement across a range of metrics, including a 45% increase in organic product revenue as the visibility of both individual products and entire collections grew rapidly.
With PRYA’s mobile score climbing from 5 to 76, and their desktop score from 33 to 96. This led to a 37% increase in conversion rate and 27.55% increase in sitewide revenue across a 3 month period.
We also saw the site rank for an additional 2.5k keywords in the UK alone, with keywords in positions 1-3 growing by over 300.
45%
Increase in product revenue
37%
Increase in conversion rate
2.5k
Growth in UK keywords
“From the initial onboarding process, to delivering outcomes aligned with our goals. The team always keep us fully updated on their tasks and if we have any queries, they are quick to advise”
Royale Johnson, PRYA
If you’re looking for results like these then check out our full suite of digital marketing solutions.
Trusted by brands across the globe, our range of digital marketing services captivate audiences, generate clicks and drive conversions.
Pay Per Click
Circulate Digital are a Certified Google Partner PPC Agency that has delivered industry-leading campaigns for global brands time and time again. Our passionate digital ads team will consistently work hard to support your business goals and KPIs, keeping you updated on your progress.
Paid Social
Deciding which paid social agency to partner with is a big decision but we’re here to make that decision easier. By working with Circulate your brand gets access to our award-winning paid social team that has a strong track record of amazing results.
Data Insights
Data has become an integral part of our world today, especially for businesses within eCommerce. You want to understand how your customers interact with your site and products so that you can provide a great service. This is where data insights can be a great addition to your marketing process.
