CONTENT MARKETING AGENCY

Content marketing helps you build relationships with new customers and higher levels of trust with existing ones. Talk to a digital content expert today.

Speak to a content expert 👇

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    Content marketing at it's finest

    There’s no better way to effectively connect with your audience than by using excellent quality content. Crafting bespoke written content that tells your business’ unique story is essential in creating an instantly recognisable brand voice and identity. When accurately researched and thoroughly optimised, content can completely transform the performance of your digital marketing.

    Digital marketing content creation comes in all different forms, from blogs to digital PR – content is the foundation of any successful online brand. With a well-rounded content strategy, you can effectively push potential customers through the conversion process, significantly increasing your ROI in the long-term.

    As an award-winning digital content marketing agency, Circulate has a unique approach when developing your creative strategy. We’re laser-focused on delivering growth for your brand through researching your ideal target audience inside and out, so that we can create content that truly converts.

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    Digital content tools, reporting and communications.

    As with all of our digital strategies, our content marketing services are thoroughly backed by data and statistical facts. This is why our reporting techniques are designed to be completely accurate and transparent so that our clients know exactly how our work reflects their results. We invest in a number of industry-leading digital tools to offer you total precision, whilst also using the insights to consistently improve your strategy.

    On choosing Circulate as your dedicated digital content agency, you’ll receive a bespoke reporting dashboard unlike any other in the industry. Going into an incredible amount of detail, we’ll track your results in real-time for you to check at any time. We’ll take all your KPIs into consideration when reporting, with easy-to-read updates on tasks, traffic, conversions and much more. Alongside this, you’ll also receive weekly and monthly reports on performance, upcoming tasks and more.

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    Our approach to Content Marketing.

    Audience-first.

    For the creative team at Circulate, the key to delivering watertight content marketing services for our clients is an in-depth understanding of who your target audience are and their unique wants and needs. We prioritise thorough research in developing our strategy in order to find out the most important details about your target audience’s buying habits and the most effective way to target them.

    We will then conduct a meticulous testing process, paying close attention to both your existing customer base and influential competitor tactics. This will help us to pinpoint where your target audience lies and the best ways to communicate with them. From here, we can implement your bespoke content strategy for the delivery of maximum results.

    Web and blog content.

    Precision is essential to our team when it comes to content, regardless of whether we’re writing longtail keyword focused blog content, implementing a specific on-page SEO optimisation or a complete website overhaul. Following on from our initial target audience research, we will then consider each and every word we write in detail to ensure that our content is aligned with your business voice and goals. We’ll use expert storytelling methods in order to help your business stand head and shoulders above the competition.

    Our keyword research strategies behind your content are designed to be parallel to your audience’s search intent. Our goal is to find exactly what your target audience is searching for online before positioning our content alongside those search terms. We will monitor all content we publish on your behalf regularly, continually testing and optimising to perfect your content marketing campaign.

    Watertight strategies.

    An effective digital marketing content campaign will always begin with a data-driven strategy that prepares for every possible outcome. By taking your brand’s unique objectives into account, we’ll conduct extensive research into your ideal customer avatar, as well as the current market landscape to evaluate the most compelling methods and strategies. This process will also include keyword research for the search terms with the closest intent and highest potential for success. The data will lay the groundwork for a successful campaign with a focused content marketing roadmap that offers the greatest chances of success.

    Once you approve the bespoke strategy proposal, our team of experts will then implement your content campaigns – whether these are optimised landing pages, blog posts or fresh web content. As the consumer landscape is constantly changing and evolving, fine-tuning your strategy is essential. We will consistently review the results generated from your digital marketing content, testing new content and analysing engagement to make the changes needed to maximise your content marketing performance and returns on investment.

    Digital PR and link building.

    Digital PR and link building campaigns work hand-in-hand with other digital marketing services to build your reputation as trusted experts. We recognise that it can be difficult to stand out from the crowd, which is why we create completely bespoke campaigns tailored to your business’ exact goals and objectives. We’ll also remain in regular contact with you when handling outreach so you have full transparency on your messaging and ultimately, your results.

    We’re constantly on the lookout for opportunities to guest blog, add expert comments and reclaim lost links – the benefits that each of these tactics offer can be invaluable. Digital PR, when used effectively, can help to position your brand as one of the leaders in your industry, so we choose your connections practically and carefully. This ultimately has a number of benefits for SEO and your entire digital marketing strategy.

    Retaining relevancy.

    All the content we write for your brand, no matter the medium, will be regularly reviewed and optimised in order to remain as up-to-date and relevant as possible. We will ensure that every detail we mention in representing your brand is as accurate as it can be at the time of writing and continually update as needed in order to avoid any confusion or look outdated.

    Our team is responsible for keeping track of the latest trends and news reports relating to your industry. By doing this, we will be able to spot the potential for both blog content on your own website, guest posts and expert comments at the earliest possible opportunity in order to stay ahead of your competitors – positioning your brand as thought leaders, leading to more recognition and authority in your niche.

    An integrated approach.

    Content marketing services shouldn’t be static – we at Circulate know that consumer interests and expectations are constantly changing and therefore, so should your digital marketing content.

    This is why we offer an integrated approach to content marketing. We utilise the skills of everyone at our agency, learning from the performance of other digital marketing services, and also using each individual’s expertise and department, to craft a tailored campaign that covers all bases when meeting your business’ unique needs.

    Circulate’s integrated approach to content marketing services is well-reflected in our numerous success stories we have in our portfolio.

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    Frontier Energy

    Driving high ticket event sales through Linkedin ads

    A worldwide pandemic meant in-person events were a no-go for Frontier Energy, our network-building client, so we set the objectives of driving ticket sales to online events during periods of lockdown.

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    FAQs

    What is digital marketing content?

    Digital marketing content is essential for all businesses with an internet presence in order to increase your brand awareness and interest in your products and services. The aim of content marketing is to build a voice and identity that’s completely your own. As content marketing can be delivered over a number of mediums, from website copy to visual asset creation, there’s no limit to your potential reach.

    Why use content marketing services?

    Content marketing services are a fundamental part of any digital marketing strategy. Solid content that’s tailored to your brand’s mission is exactly what you’ll need to cut through the noise online, especially if your chosen niche is oversaturated.

    If you have a foolproof content marketing strategy across a number of different channels and platforms, you’ll see significant benefits across a multitude of aspects for your brand in the long term. The additional exposure increases brand awareness and will increase the amount of conversions you are receiving through your digital marketing activity.

    What makes Circulate different as a content creation agency?

    From the research and strategy we put into representing your brand correctly and providing successful growth, to the reporting and measurement of our content marketing progress. As a leading content marketing agency, Circulate Digital focuses on every influential factor involved in content creation.

    We understand the importance of having compelling content across your online platforms and how this can position your brand as a thought leader – that’s why you should choose us. When crafting your content, our persona-led techniques are heavily reflected in the results our clients have received when working with us.

    How long does it take to see results?

    Content marketing is crucial in attracting new customers and generating demand. The length of time it takes to see results often depends on the type of content you are promoting. When looking at SEO, content can take a while to begin ranking highly for competitive terms, however, with PR and outreach, you can see results immediately.

    The length of time isn’t the ultimate reflection of importance, and fluctuates depending on the content’s nature. That’s why we closely monitor your data and perform regular audits on your account in order to offer the best possible results for your business both in the short and long term.

    How do we report on progress at our digital content marketing agency?

    You will be assigned a dedicated account manager from our specialist creative team who will become your main port of call for all questions, concerns and requests you may have. Your account manager will provide you with regular updates and scheduled meetings to catch up on campaign progress.

    Also, as previously mentioned, Circulate will provide you with a custom reporting dashboard complete with real-time data that you can check 24/7.

    Award-Winning Digital Services

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    PPC

    Instantly place your brand in front of users across the web.

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    Paid Social

    Accelerate brand growth through hyper-targeted social media ads.

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    Content

    Captivate audiences to drive higher levels of clicks and conversions.

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    CRO

    Maximise conversion rates through your digital marketing activity.

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    SEO

    Attract organic traffic through integrated organic search.

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