PETER TYSON
Increasing year-on-year revenue by 149% across SEO
THE BRIEF
Peter Tyson partnered with Circulate to gain support in scaling their digital marketing presence through technical SEO. Existing both online and in store, with physical locations across the North of England, Peter Tyson is an electrical retailer with it’s history dating all the way back to 1966.
Our SEO experts got to work by auditing Peter Tyson’s existing website in great detail. The team then discovered that the accounts were lacking best practice structures.
Following an initial successful onboarding period, we had collected data on technical SEO. We then used this data to identify the scaleable areas that we could take advantage on to increase performance going into the fourth quarter.
THE RESULTS
We identified crawl waste and index bloat and scaled the top-performing content and keyword clusters through on-page optimisation, structured data, and internal architecture.
We focused on enhancing the technical SEO foundations of the website, particularly concerning page speed and Core Web Vitals. These efforts resulted in faster load times and a smoother user experience and created a more efficient and scalable organic search strategy.
20%
Increase in revenue
17%
Increase in keywords
“We focused on enhancing SEO to elevate site performance. By optimising content, improving technical SEO, and establishing authority, we developed an organic strategy aimed at fostering SEO growth”
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
