PETER TYSON
eCommerce SEO
Increasing year-on-year revenue by 149% across SEO
Peter Tyson is a long-established electrical retailer with stores across the North of England and a thriving eCommerce operation, with roots dating back to 1966.
To strengthen their SEO foundations and improve overall site performance, Peter Tyson partnered with Circulate to deliver a tailored technical SEO strategy focused on long-term scalability.
The project began with a detailed audit of the website to uncover technical and structural issues that were holding back organic growth. This review highlighted several opportunities to refine the site’s architecture and address areas where SEO best practices had not been fully applied.
Our audit revealed key technical challenges, including crawl waste and index bloat, which limited how effectively search engines could understand and prioritise content. To resolve this, we optimised on-page elements, implemented structured data, and refined internal linking to strengthen content clusters and improve keyword performance.
To create a stronger technical foundation, we also enhanced critical site metrics such as page speed and Core Web Vitals. These improvements delivered faster load times, a smoother user experience, and more efficient crawling, resulting in a scalable SEO framework designed to support sustainable organic growth.
149%
Increase in revenue
17%
Increase across high-intent keywords
Academy.
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