Vortexa
Lead volume increased by 250% across SEO
Vortexa specialises in providing real-time data on cargo and freight movements. They partnered with Circulate to enhance qualified traffic and improve conversions across SEO, with an emphasis on effectively reaching key customers.
Sector
SaaS
Pillars
Technical SEO
Google Search
Target Audience
Conversion
We improved Vortexa’s SEO by optimising key landing pages for the same demographic targets.
This involved making adjustments to on-page content, improving internal linking, and updating metadata, which helped increase organic visibility and ensured consistent messaging across both acquisition channels, resulting in a seamless user journey. By focusing on our target audience, we were able to curate a high-value content strategy that resonated with user pain points.
We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority and synchronised our messaging across the website to create a seamless user experience. This strategy significantly enhanced visibility in organic search results, resulting in increased lead generation and improved long-term search performance.
250%
Increase in enquiries
30%
Increase in conversion rates
Client testimonial
“Despite our niche and high-value market presenting its own set of challenges, Circulate continuously produce superior results. Personally, I am most impressed by the time and effort that went into researching our industry and tailoring the strategies to our individual goals.”
Martyna Barysaite, Vortexa
